10 SEO Experts Share Their Best Advice for 2020
The year 2020 is around the corner and you must already be planning your SEO Strategies to get the highest rankings in Search Engines. If you want to be prepared with the best practices, in this article we will show you the best advice from Maryland SEO Experts and Top International SEO Strategists.
Jono Alderson, Principal Consultant, Distilled
Jono’s advice is to think bigger, and not to limit your optimization efforts to your content, platform, and links. He advices to go beyond the traditional SEO to improve other aspects like user experiences, products, and propositions. So go deeper into the business and consider the price, the people, the positioning.
Dawn Anderson, Managing Director, Move It Marketing
Dawn’s major piece of advice is to always critically analyze and question what you read or hear about SEO. She says it is important to go beyond the blogs and commonly viewed sources to build your own data-driven insights. The SEO knowledge is vast and you need to be a open to different SEO techniques or strategies even if you don’t like them or because everyone elses does.
Pilar Lazzati, CEO, Dalai Group
For Pilar the future of Search Engine Optimization is already happening with Voice Search. Her main piece of advice is to tailor local optimization through typed queries and voice search queries, and to build your SEO strategies with a strong attention to Mobile Marketing. Doing this will set your brand on the best position for the years to come.
Rob Bucci, CEO, STAT Search Analytics
The best piece of advice from Rob is to pay attention to the blend of different results types you see on the SERPs where you’re competing. Exploring different keyword combinations and types of content experiences will provide you with big SEO opportunities.
Doc Sheldon Campbell, Founder, Intrinsic Value SEO
Doc Sheldon says that SEO Strategists should think about websites as buildings. Thinking thay way will let you question if your website has an stable foundation (the right platform, hosting, protocol, security and more..), and a sound and flexible structure (architecture, navigation, internal linking, hreflang designations, tracking, and more). Addressing those items will enable your ongoing SEO efforts to be effective.
Joost de Valk, Founder, Yoast
The best advice from Joost, is to fix your internal linking to boost your rankings. Any site with a tiny bit of authority can help itself by really considering what other good content on the site is relevant when you’re reading page X on that site, and then making sure that content is linked.
Rhea Drysdale, Co-Founder & CEO, Outspoken Media
Rhea advices to follow your natural curiosity to carry your SEO Strategy. It is important to be curious about human behaviour and how people search for information. She says that’s complicated, challenging work that’s never finished but that there’s nothing more thrilling than figuring something just to have the game change.
Eric Enge, CEO, Stone Temple Consulting
Eric thinks it is important to learn how to earn featured snippets, since that will determine your chances to be found by personal assistants (Amazon Echo, Google Home, Google Assistant running on your phone, Cortana, …). Doing t this involves learning how to create the type of content that Google is using to generate these in your market.
Duane Forrester, VP of Industry Insights, Yext
Duane explains that the most important elements appart from content and context, are Markup, HTTPS, and mobile. These three things will open the doors to so much rich-engagement opportunity and are elements that will make you keep moving forward and be ahead of your competitors.
Jeremy Knauff, CEO, Spartan Media
The developing of an Effective Strategy is a basic element for Jeremy. His major piece of advice is to develop this element before worrying about tactics. It is important to give a real thought to what you’re trying to accomplish in the long term so you can set an strategic goal in place. Having this sorted out will enable you to achieve far more and to do so more quickly and more efficiently.
Every piece of advice from these 10 top SEO experts brings us a more complete idea of the challenges that we need to address in the year 2020. You can take everything that adds value to your strategy and then build your own path into the new year ahead. Remember to always stay informed about the best SEO practices because that is where the success lies.
You may also like:
- Baltimore SEO: How to Increase Website Traffic in 2020
- Maryland SEO Consultant Tips for Small Businesses
- International SEO Consultant Best Practices
Source: Search Engine Journal