5 Principles for Content Marketing in Spanish
Having a college degree in a non-STEM field can help a Multilingual SEO Agency to develop awesome Content Marketing in Spanish that has a meaningful impact on your audience. Michael Saba says in this article that the journalistic skills he developed in his early career, helped him to create truly impactful marketing content.
Journalistic Principles for Content Marketing in Spanish
1. The Importance of Reading and Research
Being a voracious reader and a critical thinker is important. You should be reading a lot. Start small by creating a bookmark folder in your Web browser where you can save the URLs of major tech websites, such as CNET and TechCrunch, as well as the technology verticals of reputable newswire services, such as Reuters and AP. Digesting the latest tech news, whether by yourself or in a team setting, can be an effective way to brainstorm and generate ideas for content marketing in Spanish.
2. Economy of Language (Less Is More)
Another key journalistic skill is economy of language: being able to express complex ideas and concepts while remaining hyper-efficient with word count. There’s a clear and compelling arithmetic here for marketers: Shorter and more effective writing means you’re more likely to pierce through those constant distractions and make an impact on your audience.
3. Deadlines Make Us Come Alive
A career in journalism will instill a healthy respect for deadlines in any writer. The parallels here for marketing are easy and obvious, but they bear repeating: We work in a deadline-driven industry; hitting specific targets on specific dates is key to the smooth functioning of the entire team. The best journalists get their work in on deadline; the same is true for the best marketers.
4. Going Beyond the Data to Tell a Meaningful Story…
Marketers live and breathe data these days, so it’s reasonable to expect that a marketing writer will be data-fluent, or at least data-literate. But to make the best possible use of data, writers need to go beyond simply relaying facts and statistics back to their audience: They need to be able to transform that data into a compelling story.
5. …That Moves the Reader’s Heart
Early pioneers in content marketing in Spanish keenly understood that to motivate your audience into buying something, you need to connect with them not by engaging in rational discourse but by stimulating an emotional response. Good marketers, like good journalists, should also think of themselves as storytellers. Framing your work in terms of moving your audience on an emotional level makes for more memorable and effective marketing.
By: https://twitter.com/PilarLazzati/status/968938860628516864 @PilarLazzati