A Comprehensive Guide to Google Featured Snippets
Google has recently published a comprehensive explanation of its Featured Snippets. In their blog post, they reveal some of the various user interfaces and treatments you can get from this new type of search results.
On this publications, Google explains that Featured Snippets, known as the quick direct answers you see at the top of the Google search results page, are important for mobile search and with voice-activated digital assistants. “We display featured snippets in search when we believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself.”
Google also says that they are working on making the responses on featured snippets close enough that it helps users get to the information they seek. “Sometimes, a single featured snippet isn’t right for every question. That’s where a recent feature we launched lets you interactively select a featured snippet specific to your situation.”
This new feature on Google search results is especially important because featured snippets do indeed drive traffic to your website. For this reason, marketing practices such as SEO and Content-Marketing must adapt to the new changes to give clear answers to users’ queries and guide them to your landing pages.
By: https://twitter.com/PilarLazzati/status/960996533444296704 @PilarLazzati