How to Adapt the SEO Strategy to Voice Search
The marketing landscape is changing, and one of the trends that might govern the future of SEO is the Voice Search. It is important to understand how this tool is going to change the strategy, in order to adapt it according to the user need for direct answers.
Voice Search are tools used on mobile phones that aim to help users complete tasks from their life and to give them direct answers in real-time, however, these search queries are inherently different from the typical keyword text search.
Some of the changes that this tool has brought to the SEO landscape are based on the introduction of context, the conversational type of queries, and the interest of local businesses. For this reason, the addition of microdata on your websites, as well as data about your business hours, product prices, and store address, are now even more important.
We’re on the rise of an enormous change in digital marketing and how you can get the search results you desire. Voice search and personal assistants are altering the landscape we’ve known, presenting a new challenge and opportunity for marketers.
By: https://twitter.com/DalaiGroup/status/9493699261 @DalaiGroup