Atlanta SEO Tips to Rank your Articles in Google
Blogging is a great way to start building traffic, acquiring new customers, and developing brand awareness. But unless your articles are ranking well in Google search, you’re not going to make much progress. This guide by Neil Patel will give you some Atlanta SEO Tips to help you get your content ranked higher in Google.
1. Optimize for Keywords
The first and perhaps most important part of your Atlanta SEO strategy is optimizing for the right keywords. You’ll need to conduct some research before writing and use the results as the basis for your content. It’s also a good idea to keep track of what keywords you want to rank for. I recommend running SEO experiments all the time to make sure you’re improving in the right areas.
Include the keywords in your title.
The first and most basic way to optimize for your keyword is to include it in the title. The closer you place it to the beginning of the heading, the more likely it is to rank high in Google’s results.
Include the keyword a few times in each article.
While keyword stuffing is an old Atlanta SEO technique that I don’t recommend, you should definitely include the keyword a few times in your article. Write for humans, not computers, but if there’s a natural opportunity to include the keyword, use it!
Include LSI keywords.
A more advanced technique for getting your articles to rank well in Google is using Latent Semantic Indexing (LSI) keywords. These are related terms that Google uses to determine the quality and breadth of the content you’ve written.
Include the keywords in H2 or H3 headings.
The best Atlanta SEO optimized articles are divided up into different sections under specific headings. To show Google that your article covers the keyword you’ve included, make sure to list this phrase in your subheadings.
2. Optimize your Content
To make sure you stay on top of the search results page, you need to look beyond today’s tactics and focus on long-term strategies that will keep you on top of search results. The one constant in the ever-changing landscape of Atlanta SEO is that Google will always rank in-depth, quality articles over sub par content. Relevant content creation is the most effective SEO tactic.
Despite the advice you’ve probably heard about blog readers wanting brief information, the truth is that the best-ranking articles in Atlanta SEO are long.
While Google values length, it also ranks content by how easy your content is to read. if you’re using complicated jargon that isn’t necessary for the industry or topic you’re writing about, it’s time to make things easier to read.
To improve your article’s results in Google, you should update them frequently. All you need to do is make a few updates to the WordPress post, and Google will recognize the changes.
3. Technical Ranking Factors
While it’s easy to notice the visible factors that improve your rankings, there are other Atlanta SEO techniques to keep in mind, as well.
Make your URL keyword-rich and readable.
Most site owners just leave this alone, but you can take advantage of how Google and its users view your URL. Make your URLs stand out so Google can find the keywords in this URL.
Include a compelling meta description.
If you don’t provide a description for Google, it will show a random snippet of your article. Usually, this isn’t the kind of message you want to deliver to potential readers. Instead, you should create a custom phrase on the metadescription that shows up in the results.
Optimize your images
Even if you only have one or two images, you can easily optimize them for even better Atlanta SEO results. Before you upload an image, change the filename to a keyword that’s relevant to your content. For alt text, just write a brief description that explains what the image is in relation to your article.
4. Improve your Links
One of the strongest strategies for ranking with Atlanta off-page SEO is the links that lead to each of your articles.
Promote your content for backlinks.
The best way to get higher search engine rankings for your articles is to acquire a number of backlinks from other sources. An easy way to do this is to include links to others in your articles. When you include these links, let the owner of the site you mentioned know you’ve linked to him or her.
Do more internal linking.
The easiest and simplest way to improve the links to your articles is to do it internally. By doing this, Google can easily crawl your site and find the best content you have to offer.
Fix broken links.
If you have links that used to point to a great page that no longer exists, you should fix them as soon as possible, otherwise this will hurt your rankings.
Improve your anchor text.
Every clickable link says something. While it’s not a deal-breaker for Google’s ranking algorithm, it’s a good idea to give yourself the advantage of keyword-rich anchor text. This means that, instead of linking to articles with text like “this article” or “click here,” you use phrases.
5. Go Beyond Text
As the Internet becomes based on more than just text, you can improve your Google search results by including more than just words.
Include social sharing buttons.
With the advent of social media, more and more people want to be able to share your content with their friends and others on their favorite social media channels. If you don’t have social sharing on your website already, it’s time to add it.
Embed different types of media.
I’d recommend including video, audio, pictures, and even special types of content. This can include calculators, tools, and other features.
Prepare for Voice Searches.
You should optimize your blog posts for voice search as soon as possible. To do this, you should include conversational keywords and phrases commonly used in voice search. This will make your content even more accessible to those who use voice for search, and it will improve your Atlanta SEO rankings both on mobile voice searches and on Google’s results in general.
If you want to know more about how to improve your rankings, read the International SEO Consultant Guide to Rank for more insights.