Ways to Lower Your Cost-Per-Conversion Now

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Ways to Lower Your Cost-Per-Conversion Now

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a define ...

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, ...

Reach Out to Millennials With Video Marketing

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Reach Out to Millennials With Video Marketing

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Anim ...

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, ...

Must-Have Elements for any Digital Marketing Plan

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Must-Have Elements for any Digital Marketing Plan

Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, accordi ...

Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, ...

The Six Key Components of Mobile SEO

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The Six Key Components of Mobile SEO

Are you doing mobile SEO the right way? These are listed in order of most effective to least effective: Focus on core ranking. Fix mobile-friendly errors. Do mobile keyw ...

Are you doing mobile SEO the right way? These are listed in order of most effective to least effective: Focus on core ranking. Fix mobile-friendly errors. Do mobile keyword research and content creation. Do app store optimization. Do app indexing. Use AMP (Acc ...

How These 4 SEO Trends Can Benefit Brands

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How These 4 SEO Trends Can Benefit Brands

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see i ...

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see in 2017? Value-oriented content Keyword efficiency metrics Voice search Local search ...

Why Multiple Viewpoints Matter in Digital Transformation

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Why Multiple Viewpoints Matter in Digital Transformation

Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be res ...

Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next sever ...

10 CMOs 2 Watch in 2017

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10 CMOs 2 Watch in 2017

Believe there’s a lot we can learn from leaders who are always looking at things a little differently, who are ahead of the curve and who are continually learning and sharing what ...

Believe there’s a lot we can learn from leaders who are always looking at things a little differently, who are ahead of the curve and who are continually learning and sharing what they learn with others. These 10 Chief Marketing Officers do exactly this for the companies they wor ...

Can Brands Be Both Viral and Purpose-Driven in Marketing?

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Can Brands Be Both Viral and Purpose-Driven in Marketing?

Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns dev ...

Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose. By: htt ...

Top 10 Strategic Predictions for 2017

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Top 10 Strategic Predictions for 2017

Disruption has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries. In 2016, we saw the astonishing rise of Pok ...

Disruption has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries. In 2016, we saw the astonishing rise of Pokémon Go, which demonstrated accelerated digital change into areas such as augmented reality (AR). Ga ...

Why SEO should always Complement your Content Marketing

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Why SEO should always Complement your Content Marketing

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is alway ...

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this i ...

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