How Dayparting Can Help You Tap Into Consumer Micro-Moments

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How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google's VP of marketing, shares how to be more relevant by factori ...

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google's VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching. By: https://twitter.com/DalaiGroup/status/79607986 ...

Notable 2015 Crowdsourcing Moments & How They Will Impact 2016

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Notable 2015 Crowdsourcing Moments & How They Will Impact 2016

2015 was a year when brands transformed into unicorns, particularly those that are active in the so-­called "shared economy" or "collaborative economy." But that year, crowdsourcin ...

2015 was a year when brands transformed into unicorns, particularly those that are active in the so-­called "shared economy" or "collaborative economy." But that year, crowdsourcing went past just marketing as more brands and organizations involved the public in the way they oper ...

Top Digital Marketing Trends for 2016

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Top Digital Marketing Trends for 2016

What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing ...

What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success. By: https://twitter.com/PilarLazzati/status/8 ...

Tips To Optimize Your Site For Conversions

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Tips To Optimize Your Site For Conversions

So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large percentage of people visit your ...

So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large percentage of people visit your website without converting, then it isn’t. That's where conversion optimization comes in. By: http ...

How To Use Crowdsourcing to Increase Conversion Rates

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How To Use Crowdsourcing to Increase Conversion Rates

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the ...

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to ...

3 Social Image Tools That Increase Exposure and Engagement

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3 Social Image Tools That Increase Exposure and Engagement

Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content? In this article you’ll discover three little-known tools to an ...

Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content? In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing. By: htt ...

Where Social Media Is Headed in 2017

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Where Social Media Is Headed in 2017

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there ...

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. By: https://twi ...

Growth Hacking Google Keywords in 2016

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Growth Hacking Google Keywords in 2016

Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch? STOP RIGHT THERE. Before you launch yourself right back into that cubicle a ...

Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch? STOP RIGHT THERE. Before you launch yourself right back into that cubicle at IntelliCorp, pick up a pen … Write this down. By: https://twitter.com/PilarLazzati/status/8094882 ...

3 Key Shopping Micro-Moments for a Mobile World

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3 Key Shopping Micro-Moments for a Mobile World

In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these mic ...

In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most. By: https://twitter.co ...

Where Should Brands Share Videos?

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Where Should Brands Share Videos?

With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests whic ...

With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content ...

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