Beyond Google’s 10 Blue Links
We moved away from 10 blue links per page a long time ago: Google’s search results page real estate is much more complicated these days providing us with new opportunities as well as more challenges.
To be able to rank on the search results page now, it is necessary to take advantage of all the types of results that Google shows, given for example; the Google paid ads, knowledge graphs, twitter search results, and quick-answer boxes.
In the last case, some SEO tips could help to appear on the first results page:
– Use tools to research questions and optimize your content for question-type queries.
– Reverse-engineer those queries to answer them precisely in your content.
– Rank in top 5 for that query.
But apart from this strategies, there are lots of traffic opportunities beyond Google, like building your own community (blog subscribers, email lists, SM following, etc.), a strategy that usually works for almost any niche.
Have you been taking advantage of new Google search features?
By: https://twitter.com/DalaiGroup/status/949837999776256001 @DalaiGroup