YouTube Ads Leaderboard

The YouTube Ads Leaderboard showcases the top ads that people choose to watch each month. By: https://twitter.com/DalaiGroup/status/806573999362699264 @DalaiGroup
By |December 9th, 2016|.|Comments Off on YouTube Ads Leaderboard

How To Use Crowdsourcing to Increase Conversion Rates

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the […]
By |December 8th, 2016|.|Comments Off on How To Use Crowdsourcing to Increase Conversion Rates

Tips To Optimize Your Site For Conversions

So your paid advertising campaign is doing its job of getting searchers to your website. That’s great, but is your website doing its job? If a large […]
By |December 5th, 2016|.|Comments Off on Tips To Optimize Your Site For Conversions

Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016

What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn […]
By |December 2nd, 2016|.|Comments Off on Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016

A Digital Marketing Tune-Up Guide For CMOs

Google Trends tells us we’re now a decade into the analytics revolution. Yet, a fall 2015 Association of National Advertisers survey reports that only 10% of senior […]
By |December 1st, 2016|.|Comments Off on A Digital Marketing Tune-Up Guide For CMOs

Notable 2015 Crowdsourcing Moments & How They Will Impact 2016:

2015 was a year when brands transformed into unicorns, particularly those that are active in the so-­called “shared economy” or “collaborative economy.” But that year, crowdsourcing went […]
By |November 30th, 2016|.|Comments Off on Notable 2015 Crowdsourcing Moments & How They Will Impact 2016:

How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by […]
By |November 18th, 2016|.|Comments Off on How Dayparting Can Help You Tap Into Consumer Micro-Moments

How Voice Search is Going to Impact the SEO Landscape

Google changes its algorithm once or twice, every day (500+ algo launches in a year). But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like). […]
By |November 17th, 2016|.|Comments Off on How Voice Search is Going to Impact the SEO Landscape

How Moms Use YouTube Videos: New Trends and Insights.

More and more, moms are turning to YouTube for answers to their daily questions. Kate Stanford, director of YouTube advertiser marketing and mother of three, shares new […]
By |November 16th, 2016|.|Comments Off on How Moms Use YouTube Videos: New Trends and Insights.

Innovation has a Branding Problem

Symptoms? Overuse. Hype. Misinterpretation. And a virtual singular focus on product development. Like a Rorschach blot, the term means different things to different people. So why […]
By |November 15th, 2016|.|Comments Off on Innovation has a Branding Problem