Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016

What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn […]
By |December 2nd, 2016|.|Comments Off on Successful Business Leaders Tell All: Top Digital Marketing Trends for 2016

Notable 2015 Crowdsourcing Moments & How They Will Impact 2016:

2015 was a year when brands transformed into unicorns, particularly those that are active in the so-­called “shared economy” or “collaborative economy.” But that year, crowdsourcing went […]
By |November 30th, 2016|.|Comments Off on Notable 2015 Crowdsourcing Moments & How They Will Impact 2016:

How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by […]
By |November 18th, 2016|.|Comments Off on How Dayparting Can Help You Tap Into Consumer Micro-Moments

How Voice Search is Going to Impact the SEO Landscape

Google changes its algorithm once or twice, every day (500+ algo launches in a year). But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like). […]
By |November 17th, 2016|.|Comments Off on How Voice Search is Going to Impact the SEO Landscape

How Moms Use YouTube Videos: New Trends and Insights.

More and more, moms are turning to YouTube for answers to their daily questions. Kate Stanford, director of YouTube advertiser marketing and mother of three, shares new […]
By |November 16th, 2016|.|Comments Off on How Moms Use YouTube Videos: New Trends and Insights.

Innovation has a Branding Problem

Symptoms? Overuse. Hype. Misinterpretation. And a virtual singular focus on product development. Like a Rorschach blot, the term means different things to different people. So why […]
By |November 15th, 2016|.|Comments Off on Innovation has a Branding Problem

8 Ways to Lower Your Cost-Per-Conversion Now

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a […]
By |October 25th, 2016|.|Comments Off on 8 Ways to Lower Your Cost-Per-Conversion Now

Why it’s Time to Prioritise Video Marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I’d […]
By |October 24th, 2016|.|Comments Off on Why it’s Time to Prioritise Video Marketing in 2016

7 Things About Digital Marketing Everyone Should Know

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. […]
By |October 19th, 2016|.|Comments Off on 7 Things About Digital Marketing Everyone Should Know

Why Video Marketing is the New Darling of the Marketing World

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining […]
By |October 18th, 2016|.|Comments Off on Why Video Marketing is the New Darling of the Marketing World