Can Brands Be Both Viral and Purpose-Driven in Marketing?

0 Share

Can Brands Be Both Viral and Purpose-Driven in Marketing?

Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns dev ...

Marketers chase the formula for viral marketing campaigns with the verve of alchemists working to turn base metals into gold. Whilst there have been wildly successful campaigns devoid of meaning, in my view, the most impactful are those fundamentally driven by purpose.

By: https://twitter.com/DalaiGroup/status/855315165369290752 @DalaiGroup

Call Now ButtonCall Us Now