Groundbreaking Y&R Study – Cultural Relevance is King

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Groundbreaking Y&R Study – Cultural Relevance is King

Global brands have always been designed to fit within a variety of cultures and, at the same time, leverage scale. The quest to do both creates tension, which often results in pend ...

Global brands have always been designed to fit within a variety of cultures and, at the same time, leverage scale. The quest to do both creates tension, which often results in pendulum shifts around the relative merits of global and local roles: “Global is King! No, local is King ...

How to Use LinkedIn Ads to Generate Sales

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How to Use LinkedIn Ads to Generate Sales

If your business deals with the B2B sector, you might’ve considered using LinkedIn advertising platform to reach your customers. After all, LinkedIn is where most ‘professionals ...

If your business deals with the B2B sector, you might’ve considered using LinkedIn advertising platform to reach your customers. After all, LinkedIn is where most ‘professionals,’ network with each other online. So, if you’re in the B2B space, there’s a good chance that your p ...

Start Making Money With Your Own Online Store

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Start Making Money With Your Own Online Store

It’s most people’s dream to find a way to work and earn a living from home. There’s no better time than now to get started with your own online shop. Retail e-commerce sales ha ...

It’s most people’s dream to find a way to work and earn a living from home. There’s no better time than now to get started with your own online shop. Retail e-commerce sales have steadily increased from 2015 to 2021. These tactics will cover both desktop and mobile sites (al ...

Get Featured on Popular Podcasts

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Get Featured on Popular Podcasts

There’s a podcast boom going on right now. Podcasts, as we know them, have been around since 2004, but they haven’t always been popular. Somewhere along the line, podcasts gained ...

There’s a podcast boom going on right now. Podcasts, as we know them, have been around since 2004, but they haven’t always been popular. Somewhere along the line, podcasts gained traction. They started to enter the mainstream, and more podcasts popped up. As of last year, one- ...

Reverse Image Search to Build 26 Percent More Backlinks

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Reverse Image Search to Build 26 Percent More Backlinks

It’s amazing that you can use Facebook Messenger bots to get higher open rates and leverage Instagram to get more sales. Most of the time, these innovative solutions are extremely ...

It’s amazing that you can use Facebook Messenger bots to get higher open rates and leverage Instagram to get more sales. Most of the time, these innovative solutions are extremely effective because not a lot of people are using them. They help you look at something from a new p ...

Reasons You Should Care About Mobile Marketing

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Reasons You Should Care About Mobile Marketing

In 2017, most brands are finally beginning to think about how mobile marketing plays into their overall strategy, and some are even developing mobile-first campaigns. Here are a fe ...

In 2017, most brands are finally beginning to think about how mobile marketing plays into their overall strategy, and some are even developing mobile-first campaigns. Here are a few compelling statistics about the immense impact mobile is having on the marketing world: By the ...

Business Hacks for Operating at a Higher Level

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Business Hacks for Operating at a Higher Level

In fact, my best business hacks are really philosophies that help me operate at a higher level. Even though they began as very deliberate, conscious thoughts, they have now become ...

In fact, my best business hacks are really philosophies that help me operate at a higher level. Even though they began as very deliberate, conscious thoughts, they have now become organic and natural – simply the way I do business. Following are a few of the hacks that have b ...

Travelzoo is The Only Listed Company with Most Female Members

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Travelzoo is The Only Listed Company with Most Female Members

Underscoring the cultural diversity of the company's board, female Travelzoo board members hail from New York, San Francisco, London and Shanghai. The two new Travelzoo board membe ...

Underscoring the cultural diversity of the company's board, female Travelzoo board members hail from New York, San Francisco, London and Shanghai. The two new Travelzoo board members recently elected, which brought the ratio to 80%, include Rachel Barnett, based in New York, and ...

LinkedIn Ads Don’t Suck Anymore

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LinkedIn Ads Don’t Suck Anymore

LinkedIn Ads used to suck. Especially compared to other social platforms, like Twitter or Facebook. LinkedIn used to lack many of the features that made its competitors’ ads work ...

LinkedIn Ads used to suck. Especially compared to other social platforms, like Twitter or Facebook. LinkedIn used to lack many of the features that made its competitors’ ads work so well. For example, there were no specific targeting features. So you had to advertise to a gene ...

Two Simple Steps To Sell Anybody On Your Vision

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Two Simple Steps To Sell Anybody On Your Vision

Something needs to change, and you think you know how. In other words, you’ve got a vision, and now you just need to sell it to other people. To help you out, there are two basic f ...

Something needs to change, and you think you know how. In other words, you’ve got a vision, and now you just need to sell it to other people. To help you out, there are two basic facts of psychology you need to know. First, persuading anybody of anything means connecting with wha ...

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