Marketing Tools You Need to Dominate Your Social Strategy

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Marketing Tools You Need to Dominate Your Social Strategy

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on ...

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of bran ...

Internet of Things, market potential,trends in 2017 and beyond

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Internet of Things, market potential,trends in 2017 and beyond

If you are looking for the "next big thing" in the tech space, look no further! The market for Internet of Things (IoT) will be taking over your home — and all businesses in the wo ...

If you are looking for the "next big thing" in the tech space, look no further! The market for Internet of Things (IoT) will be taking over your home — and all businesses in the world soon, if not already. IoT is the blanket term for the internetworking of things (things can ref ...

CMOs Transforming Marketing in a Multichannel World

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CMOs Transforming Marketing in a Multichannel World

As brand execs think more about the convergence of CMO and CIO roles, the reality is that marketing chiefs are now “CMTOs”—whether they prescribe to that newfangled job title or no ...

As brand execs think more about the convergence of CMO and CIO roles, the reality is that marketing chiefs are now “CMTOs”—whether they prescribe to that newfangled job title or not. At more than 30 percent of organizations, Gartner found some portions of sales, IT and customer e ...

Video Will Account for 79 Percent of Global Internet Traffic by 2020

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Video Will Account for 79 Percent of Global Internet Traffic by 2020

How valuable would it be to have an accurate forecast of where the digital video marketing business is headed in 2020? Well, among other things, an accurate forecast would help you ...

How valuable would it be to have an accurate forecast of where the digital video marketing business is headed in 2020? Well, among other things, an accurate forecast would help you: Develop a business case for allocating more budget to video marketing. Create a successful vid ...

Stop All Organic Social Media Activity

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Stop All Organic Social Media Activity

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organi ...

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step ...

Most Disruptive Companies of the Year

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Most Disruptive Companies of the Year

'Disruptive' may be a trendy word in startup pitches, but Inc. doesn't throw around the term lightly. To qualify for Inc.'s list, founders needed groundbreaking ideas-and ambitious ...

'Disruptive' may be a trendy word in startup pitches, but Inc. doesn't throw around the term lightly. To qualify for Inc.'s list, founders needed groundbreaking ideas-and ambitious plans for bringing them to market. Check out the finalists. By: https://twitter.com/DalaiGroup/s ...

Excellent Productivity Tools for Marketing Managers

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Excellent Productivity Tools for Marketing Managers

Coordinating any team can be a challenge. You have a collection of distinct individuals with different personalities, priorities, and timetables. You also have a responsibility ...

Coordinating any team can be a challenge. You have a collection of distinct individuals with different personalities, priorities, and timetables. You also have a responsibility to deliver your team’s work on time, and to the highest possible standard. That’s not just going to ...

How to Launch a Killer Influencer Marketing Campaign

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How to Launch a Killer Influencer Marketing Campaign

A few months ago, I began debating ‘cutting the cord’ with cable and going with a streaming television service. I travel a lot, and to be honest, it doesn’t make sense to keep p ...

A few months ago, I began debating ‘cutting the cord’ with cable and going with a streaming television service. I travel a lot, and to be honest, it doesn’t make sense to keep paying for a service I don’t use. There are several options — Apple TV, Amazon Fire Stick, Roku, a ...

Content Marketing Editorial Calendar Templates

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Content Marketing Editorial Calendar Templates

Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writer ...

Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. According to Curata research, 90 percent of marketers now use an edito ...

Why Multiple Viewpoints Matter in Digital Transformation

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Why Multiple Viewpoints Matter in Digital Transformation

Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be res ...

Digital transformation is the biggest sea change we will see in our careers. As it plays out, new business models will emerge, industries will be altered, and economies will be reshaped. With organizations spending billions of dollars in technology investments over the next sever ...

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