How to Increase Your Pinterest Traffic

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How to Increase Your Pinterest Traffic

Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for wo ...

Pinterest is a search engine mixed with a social network. It can be a huge source of traffic for websites but is also easily overlooked. Some people assume Pinterest is only for women. Or that it’s only for home decor, crafts, recipes or fashion, and doesn’t fit into their market ...

Ways to Lower Your Cost-Per-Conversion Now

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Ways to Lower Your Cost-Per-Conversion Now

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a define ...

Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, ...

Ensuring Best in Class Digital Transformation

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Ensuring Best in Class Digital Transformation

Digital Transformation is required to accelerate business value and impact across the modern enterprise. Three critical capabilities in the CGT Readers' Choice 2017 drive Digital T ...

Digital Transformation is required to accelerate business value and impact across the modern enterprise. Three critical capabilities in the CGT Readers' Choice 2017 drive Digital Transformation leveraging mobility in key business processes: Ivy Mobility Retail Execution, Cuddle.a ...

Reach Out to Millennials With Video Marketing

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Reach Out to Millennials With Video Marketing

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Anim ...

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, ...

Best Digital Metrics

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Best Digital Metrics

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than g ...

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompl ...

Must-Have Elements for any Digital Marketing Plan

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Must-Have Elements for any Digital Marketing Plan

Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, accordi ...

Whether they’re large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, 400 million using Instagram, ...

Most Disruptive Tech Trends

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Most Disruptive Tech Trends

Here are some technology trends I'm keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results ...

Here are some technology trends I'm keeping a close eye on as we approach 2017. Now we are entering a period where the convergence of multiple technologies and integrations results in an exponentially increasing potential for disruption in the future of work, commerce, manufactur ...

The Six Key Components of Mobile SEO

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The Six Key Components of Mobile SEO

Are you doing mobile SEO the right way? These are listed in order of most effective to least effective: Focus on core ranking. Fix mobile-friendly errors. Do mobile keyw ...

Are you doing mobile SEO the right way? These are listed in order of most effective to least effective: Focus on core ranking. Fix mobile-friendly errors. Do mobile keyword research and content creation. Do app store optimization. Do app indexing. Use AMP (Acc ...

Brand Marketing: Metrics to Love

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Brand Marketing: Metrics to Love

I love brand marketing, there is nothing quite like making people fall in love with your brand. I also hold a much broader view of brand marketing. It is not just your ad or jus ...

I love brand marketing, there is nothing quite like making people fall in love with your brand. I also hold a much broader view of brand marketing. It is not just your ad or just the button colors on your website or just your product packaging. Branding is the feeling that ...

How These 4 SEO Trends Can Benefit Brands

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How These 4 SEO Trends Can Benefit Brands

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see i ...

SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see in 2017? Value-oriented content Keyword efficiency metrics Voice search Local search ...

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