About the Company

Currently headquartered in Baltimore, Maryland, Dalai Group was founded in 2005 and has offices on 3 continents. With an in-house philosophy that promotes innovation, the Dalai Group team is passionate about digital marketing and guiding businesses to success. Integrating the latest technology and industry know-how, we help brands gain national and international credibility.

Dalai Group specializes in creating and implementing digital strategies and roadmaps to drive customers in stores and on websites, promote products and services, increase sales, and enhance the customer experience. We implement strategies in local markets, U.S. markets and International markets (Latin America, Europe, and Asia).

Meet The Team

PilarFounder, VP of U.S. & Global Digital Marketing
Pilar-Lazzati-Dalai-Group-Founder-Global-Digital-MarketingPilar Lazzati, founder and Vice President of U.S. and Global Digital Marketing at Dalai Group, is an entrepreneur who has been involved in the development of Internet companies since 2001. Pilar cofounded MailCreations Corporation back in 2001, a successful online marketing company with a worldwide registered user database of over 100 million and clients including 3M, Oracle, MBNA, Citibank and Microsoft. MailCreations was also an early player in the search engine industry with the acquisition of Florida-based search engine SeekOver.com. The company was profitable since inception, growing more than 1000 percent year after year. In 2004, MailCreations was sold to Livedoor, an international, public company from Japan.

Pilar founded Dalai Group in 2005, a global digital marketing firm for U.S. companies with international subsidiaries. Pilar develops and implements digital ecosystems that drive organic traffic and revenue growth for Fortune 1000 companies across 9 industries in 27 countries in the Americas, Europe, and Asia.

Pilar also founded Mil y Un Consejos in 2006, a community of over 50 websites, which attracts 20 million Spanish-speaking visitors each month from over 40 countries. Pilar graduated from Berkley Business College and holds a bachelor’s degree in business and a minor in communication from Concordia University. She also holds a master's in international business from Florida International University. When Pilar isn’t running the businesses, you can find her traveling around the world with her husband and her 3 children.

Pilar Lazzati
Pilar Lazzati
Pilar Lazzati
MouhamedSenior Web Developer
Mouhamadou-Seye-Senior-Web-Developer-Dalai-GroupMouhamadou Seye is the Senior Web Developer at Dalai Group. Armed with a passion for web technology, he is always looking for applications to help internet users achieve a better overall experience. Originally from Senegal, West Africa, Mouhamadou is a graduate from Towson University with a master’s degree in software engineering. When out of the office, you can catch him playing soccer or exploring new technology in the mobile field.

Web Developer
Bragging Rights
Mouhamadou is trilingual (English, French, and Wolof) and developed the National Cyber Security Hall of Fame interactive timeline application.
RaquelSEO & Programmatic Guru
Raquel-Gimeno-SEO-and-Programmatic-Guru-Dalai-GroupRaquel Gimeno is a SEO & Programmatic Guru at Dalai Group. She has a passion for the functionality and reach of digital marketing. She enjoys the creativity that comes along with online marketing and the ability to connect with people around the world. She graduated with a Bachelor of Science in communication at UNAM. Her hobbies include reading, photography, and going to the movies.

SEO & Programmatic
Bragging Rights
Raquel is bilingual (English & Spanish) and is familiar with French. One of her films was presented at the International Film Festival in Monterrey.
IvonneDirector of SEO & Social
Ivonne-Martinez-SEO-and-Social-Media-Director-Dalai-GroupIvonne Martinez is a SEO & Social Media Director at Dalai Group. She has a passion for finding new online platforms and identifying ways to improve communication between companies and their customers. She enjoys exploring the latest marketing strategies used for advertising and commercial purposes. Ivonne is a graduate of UNAM with a degree in Communications and Journalism. She is passionate about photography and has a soft spot for animals.

Social Media
Bragging Rights
Ivonne is bilingual (English & Spanish). She is part of a pro animal activist organization called “World Patitas.”
StephanieContent & Brand Strategist
Stephanie-Hertl-Content-and-Brand-Strategist-Dalai-GroupStephanie Hertl is a Content & Brand Strategist at Dalai Group. She grew up in Toms River, New Jersey and attended Towson University. Stephanie graduated with a bachelor's degree in English and mass communication. She has a large creative writing portfolio, studied 2 years of Russian, and has received Honors recognition. Her skills are focused in writing, public relations, and advertising. Stephanie has been a part of the east coast mission organization, United Methodist Action Mission Reach-out by Youth, assisting needy people with large scale home repairs. She also loves applying packaging strategies for eCommerce products and re-configuring images in Photoshop.

Content & Brand
Bragging Rights
Stephanie is an avid snowboarder and enjoys weekend trips to nearby mountains. She has also applied to the Nickelodeon Writing Program, receiving attention for submitting her screenplay in an orange, rocket-shaped lava lamp.
IngridSocial Media & Mobile Strategist
Ingrid-Barcena-Social-Media-and-Mobile-Strategist-Dalai-GroupIngrid Barcena is a Social Media & Mobile Strategist at Dalai Group. She is passionate about social media and communication. She is constantly investigating new ways to analyze society’s behavior. Ingrid earned her degree in communications and journalism at UNAM. She loves to travel and learn different languages. Her hobbies include reading, photography and blogging.

Social Media
& Mobile Strategist
Bragging Rights
Ingrid is bilingual (English & Spanish) and is familiar with French. She is an official radio host endorsed by the Ministry of Education in Mexico.
JannetteVideo & Brand Strategist
Jannette-Figueroa-Video-and-Brand-Strategist-Dalai-GroupJannette Figueroa is a Video & Brand Strategist at Dalai Group. She studied communication sciences at UNAM with a concentration in audiovisual production. She enjoys using the Internet to stay in touch with people. She uses creativity in every facet of her life and looks for ways to stay current in digital media. She has worked with the Department of Communication at the Institute of Youth (INJUVE) and produced video content for a Mexican music group.

Video & Brand
Bragging Rights
Currently in a choir, Jannette loves opera music and singing. She enjoys video games, movies, and books in her spare time. Jannette has studied Italian, English, and piano.
AideMobile Marketing Strategist
Aide-Hernández-Cruz-Mobile-Marketing-Strategist-Dalai-GroupAide Hernández Cruz is a Mobile Marketing Strategist at Dalai Group. She has a passion for technology, social media, and digital marketing. She graduated with a Bachelor of Science in journalism and communication at UNAM. Her hobbies include listening to music and photography. Aide is a true cat lover.

Mobile Marketing
Bragging Rights
She played basketball for 5 years, has participated in many photography contests, and she is currently studying Korean.
FernandaSocial Media Copywriter
Fernanda-Brandão-Social-Media-Copywriter-Dalai-GroupFernanda Brandão is a Social Media Copywriter at Dalai Group. She loves to be around people and learn about new cultures and languages. She has also worked in human resources, teaching, and online marketing. Fernanda graduated from UNAMA with a degree in psychology and is earning a masters degree in “human resources and knowledge management” at Universidad Europea Miguel de Cervantes. Fernanda resides in Brazil with her loving husband and adorable children. She has previously lived in the U.S. In her free time she enjoys being with her family and friends, reading a good book, and taking classes to grow professionally.

Social Media
Bragging Rights
Fernanda speaks Portuguese as her native language and is proficient in English and Spanish. She is a lovely mom and enjoys traveling around the world.
AdrianaSearch Marketing Writer
Adriana-Magalhaes-Search-Marketing-Writer-Dalai-GroupAdriana Magalhaes is a Search Marketing Writer at Dalai Group. She loves a good challenge and has worked as a computer programmer, English translator and teacher for mathematics, physics, computer science and English. Adriana has an undergraduate degree in mathematics and a graduate degree in computer science from the Federal University of Minas Gerais. When she isn't busy working she enjoys spending time with her daughter, loving husband, friends, and family. She also enjoys taking computer classes in her spare time.

Search Marketing WriterBragging Rights
Adriana speaks Portuguese as her native language and is proficient in English and Spanish. She is also an excellent dancer who has been practicing from the age of 12. Currently she's dancing Salsa and Zouk. She is passionate about traveling through Europe and the United States, meeting new people, experiencing culture and communicating in various languages.
María JoséSocial Media Manager & Senior Copywriter
Maria-Jose-Marquez-Condes-Social-Media-Manager-and-Senior-Copywriter-Dalai-GroupMaría José Marquez Condés is a Social Media Manager and Senior Copywriter at Dalai Group. She is a natural born leader with a passion for helping others. María José has over a decade of experience in social media. She enjoys music, traveling around the world, and catching up on the latest issue of Reader’s Digest.

Social Media
& Senior
Bragging Rights
María José speaks Spanish and French. She is a master at the Piano and is the proud grandmother of four little boys and a baby girl.