About the Company

We are an online marketing agency specializing in Search Engine Optimization (SEO), Web Consulting, Pay Per Click Advertising (PPC), Social Media, Web Design and Mobile Marketing. Our company was founded in 2005 and is currently headquartered in Baltimore, Maryland. The Dalai Group team is passionate about digital marketing and helping your business succeed in the online arena. Together with the latest technology and industry know-how, our certified professionals work to make sure your online visibility turns into measurable results. In short, we help you gain national and international credibility for your brand.

The Dalai Group offers personalized solutions backed by deliverable data. Our team stays at the cutting edge of digital marketing trends and is happy to share our knowledge of the field to better serve you. With an in-house philosophy that promotes innovation, we don’t simply follow the latest marketing trends, we create original solutions. The Dalai Group takes pride in offering custom support tailored to your unique business needs.

We offer a wide range of inbound marketing solutions in both Spanish and English. With the capability to expand your business around the world, The Dalai Group takes your online strategy to the next level. We offer custom solutions for each client’s unique marketing goals. Our team of driven professionals have the credentials and the work ethic to help you every step of the way.  In short, we offer:

  • Global reach
  • Tailored solutions
  • Seasoned veterans and certified professionals

Meet The Team



Pilar Lazzati

Founder, VP of Digital Media

Biography: Pilar, founder and Vice President of U.S. and Global Digital Media at Dalai Group, is an entrepreneur who has been involved in the development of Internet companies since 2001. Pilar cofounded MailCreations corporation back in 2001, a successful online marketing company with a worldwide registered user database of over 100 million and clients including 3M, Oracle, MBNA, Citibank and Microsoft. MailCreations was also an early player in the search engine industry with the acquisition of Florida-based SeekOver.com. The company was profitable since its inception and its revenues grew over 100% year after year. MailCreations.com was acquired by a publicly-traded company in 2004. Pilar founded Dalai Group in 2005, a global digital marketing firm for U.S. Companies with international subsidiaries. She develops and implements digital strategies for mid-size and fortune 1000 companies in various industries: banking, health, education, apparel, food and beverages, education, and entertainment. She brings added value to businesses by strengthening brands, increasing sales and bringing visitors both into stores and onto websites. In addition to Dalai Group, Pilar founded Mil y Un Consejos in 2006. 1001 Consejos is a community of over 50 websites, which attracts 20 million Spanish-speaking visitors each month from over 40 countries. Pilar graduated from Berkley Business College in Spain and holds a bachelor in business and a minor in communication from Concordia University in the U.S. She also holds a Master´s in international business from Florida International University. When Pilar isn’t running the businesses, you can find her in Miami or traveling around the world with her husband and her three children.
E-mail: [email protected]
Twiter @PilarLazzati
Linkedin Pilar Lazzati
Pinterest Pilar Lazzati
Google +: Pilar Lazzati



Mouhamadou Seye

Senior Web Developer

Biography: Mouhamadou is the Senior Web Developer at Dalai Group. Armed with a passion for web technologies, he is always on the lookout for applications development work in order to help internet users have a better overall experience. Originally from Senegal, West Africa, Mouhamadou is a graduate from Towson University with a master’s degree in software engineering. When out of the office, you can catch him playing soccer or exploring new technologies in the mobile field.
Bragging Rights: Mouhamadou is trilingual (English, French, and Wolof) and developed the National Cyber Security Hall of Fame interactive timeline application.

E-mail: [email protected]



Raquel Gimeno

SEO and Programmatic Guru

Biography: Raquel is a SEO and Programmatic Guru at Dalai Group. She has a passion for the functionality and reach of digital marketing. She enjoys the creativity that comes along with online marketing and the ability to connect with human beings around the world. Raquel is of Spanish descent and was born in Mexico. She graduated with a bachelor of science in communication at UNAM. Her hobbies include reading, taking photographs and going to the movies.
Bragging Rights: Raquel is bilingual (English & Spanish) and is familiar with French. One of her films was presented at the International Film Festival in Monterrey.

E-mail:[email protected]



Ivonne Martinez

Social Media Strategist

Biography:Ivonne is a Social Media Strategist at Dalai Group. She has a passion for finding new online communications platforms and finding ways to improve communication between companies and their customers. She enjoys exploring the latest marketing strategies used for advertising and commercial purposes. Ivonne is a graduate of UNAM with a degree in Communications and Journalism. Ivonne was born and raised in Mexico. She is passionate about photography and has a soft spot for animals.
Bragging Rights: Ivonne is bilingual (English & Spanish). She is part of a pro animal activist organization called “World Patitas”.

E-mail: [email protected]


Stephanie Hertl

Stephanie Hertl

Content & Brand Strategist

Biography: Stephanie Hertl is a Content & Brand Strategist at Dalai Group. She grew up in Toms River, New Jersey and attended Towson University. Stephanie graduated with two bachelor degrees, one in English and one in Mass Communication. She has a large creative writing portfolio, studied 2 years Russian, and has received Honors recognition. Her skills are focused in writing, public relations, and advertising. Stephanie has been a part of the east coast mission trip organization, U.M. ARMY (United Methodist Action Mission Reach-out by Youth), assisting needy people with large scale home repairs. She also loves applying packaging strategies for eCommerce products and reconfiguring images in Photoshop.
Bragging Rights: Stephanie is an avid snowboarder and enjoys weekend trips to nearby mountains. She has also applied to the Nickelodeon Writing Program, receiving attention for submitting her screenplay in an orange, rocket-shaped lava-lamp.

E-mail:[email protected]



Ingrid Barcena

Content and Brand Strategist

Biography: Ingrid is a Content and Brand Strategist at Dalai Group. She is passionate about Social Media and communication. She is constantly investigating about new ways to analize society’’s behaviour. Ingrid studied a degree in Communications and Journalism at UNAM. She loves to travel and learn different languages. Her hobbies include reading, photography and blogging. Ingrid was born and raised in Mexico.
Bragging Rights: Ingrid is bilingual (English & Spanish) and is familiar with French. She is officially radio host endorsed by the Ministry of Education in Mexico.

E-mail:[email protected]


Aide Hernández Cruz

Mobile Marketing Strategist

Biography: Aide is a Mobile Marketing Strategist at Dalai Group. She has a passion for technology, social media and digital marketing. She graduated with a bachelor of science in journalism and communication at UNAM. Her hobbies include listening to music and photography. Aide is a true cat lover.
Bragging Rights: She played basketball for 5 years, has participated in many photography contests and she is currently studying Korean.

E-mail: [email protected]



Fernanda Brandão

Social Media Copywriter

Fernanda is a Social Media Copywriter at Dalai Group. She loves to be around people, study and learn about new cultures and languages. She has also worked in Human Resources, as a Portuguese teacher and online marketing representative. Fernanda graduated from UNAMA with a degree in Psychology and is earning master’s degree in “Human Resources and Knowledge Management” at Universidad Europea Miguel de Cervantes. Fernanda was born and raised in Brazil, has lived in the U.S. for 1 year and is now living is Mexico with her lovely husband and her adorable little babies. In her free time she enjoys being with her family and friends, reading a good book and taking courses to grow professionally.
Bragging Rights: Fernanda speaks Portuguese as her native language and is proficient in English and Spanish. She is a lovely mom and enjoys traveling around the world.

E-mail: [email protected]



Adriana Magalhaes

Search Marketing Writer

Biography: Adriana is a Search Marketing Writer at Dalai Group. She loves a good challenge and has worked as a computer programmer, english translator and teacher for Mathematics, Physics, Computer Science and English. Adriana has an undergraduate degree in Mathematics and a Post-Graduate degree in Computer Science from the Federal University of Minas Gerais. Adriana was born and raised in Brazil. When she isn’t busy working she enjoys spending time with her little girl, loving husband, friends and family. She also enjoys taking new computer courses in her spare time.
Bragging Rights: Adriana speaks Portuguese as her native language and is proficient in English and Spanish. She is also an excellent dancer who has been practicing from the age of 12. Currently she’s dancing Salsa and Zouk. She is very passionate about traveling and has enjoyed Europe and the U.S. and has gotten to meet new people, new cultures and enjoyed communicating in various languages.

E-mail: [email protected]



María José Marquez Condés

Social Media Manager & Senior Copywriter

Biography: María José is a Social Media Manager and Senior Copywriter at Dalai Group. She is a natural born leader with a passion for helping others. María José has over a decade of experience in Social Media. She enjoys music, traveling around the world and catching up on the latest issue of Reader’s Digest.
Bragging Rights: María José speaks Spanish and French. She is a master at the Piano and is the proud grandmother of four little boys.

E-mail: [email protected]