Digital Marketing Strategy Trends for 2020
Your Digital Marketing Strategy is a vital part for your business and needs to be updated. Innovation creates new opportunities for marketers all the time and you need to de prepared for the next big trends coming into the year ahead.
In this article we will detail the current digital marketing landscape and give you an insight into what you should be implementing to be ahead of your competitors for the start of 2020.
Digital Marketing Strategy Trends for 2020
Already in the last part of the year 2018, we can see a lot of businesses around the world making the most of the last technology advances. Customers are now using new devices and technologies like Artificial Intelligence and Voice Search in their daily lives… and these are trends that will stay and expand even more! Do you already use them on your digital marketing strategy?
Here are 5 trends that you should adapt in your strategy for the start of 2020:
1. Augmented Reality
“Virtual reality and augmented reality will change the way we shop.” – Michio Kaku
Smart companies used Virtual and Augmented Reality on their Digital Marketing Strategy by the use of VR and AR cameras. When getting users to a specific physical location isn’t possible, augmented reality can provide greater flexibility and reach through integration with mobile apps. As an example, StubHub introduced an AR feature that allowed fans to better understand the city and stadium ahead of this year’s Super Bowl. Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event.
By allowing customers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for and be delighted in doing so. This way you have a unique opportunity to supply consumers with the depth of pre-purchase information they crave, while minimizing the effort they must take to obtain it.
2. Artificial Intelligence and Chat Bots
AI continues to prove itself useful for simplifying data-based experiences and improving user experience. A very popular approach to this is the use of Chat Bots for your business. By refining responses to fit user needs, artificial intelligence in Chat Bots allows you to help users better and faster over time.
An example of this is the Nike StyleBot. Through Facebook Messenger customers could style their own shoe designs or browse previously uploaded versions for inspiration. The ability to mix-and-match, create their own styles, and share with friends all through the conversational platform of Facebook Messenger made this shopping chatbot a true success.
3. Visual Search
Search is evolving beyond its text-only origins, meaning that visual and voice search deserve serious consideration now. Think of visual search as a sort of reverse search, using images to find text-based info instead of the other way around. Google, Microsoft, and Pinterest have all adopted this trend, and it’s only going to get bigger over time. This is a great opportunity to expand your digital marketing strategy beyond traditional SEO Practices and adapt your campaigns for these new feature in Search Engines.
4. Smart Speakers
Tied with the previous trends, the popularity of the Smart Speakers like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. We will likely see more and more online publications embrace Voice Search Optimization and publish audio content to these devices.
An example of this is Domino’s who now lets customers order pizza hands-free. Allowing people to interact with you via Voice Search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond.
5. Video Marketing
The videos will be the highlight of any digital marketing strategy next year as these will distribute the message in a better way while providing entertainment to the viewers. Video has become the golden child of communication since the rapid adoption of smartphones in the last decade and social media apps.
An example of how you can implement a Video Marketing Strategy is through Instagram like Oreo did. The video below is a great example of a fun, creative video that works perfectly for the platform.
These emerging trends make it easier to reach customers all through their buying process. If you want to be ahead of your competitors you are still on time to adapt your digital marketing strategy and be ready to capture new audiences into the year 2020.