Digital Marketing Trends to Follow in 2018

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Digital Marketing Trends to Follow in 2018

This year 2018 has brought new trends in the digital marketing industry that every brand should know in order to gain a competitive edge in today's market. If you want to stay ahea ...

This year 2018 has brought new trends in the digital marketing industry that every brand should know in order to gain a competitive edge in today’s market. If you want to stay ahead in the game, you must pay attention to the following:

1. Vanishing Content: Content like the one published in Instagram stories is a great opportunity to increase organic search.

2. WhatsApp for Business: There is a great opportunity for business to join the WhatsApp platform.

3. The rise of AR: A lot more AR related content is expected to be generated and consumed, in 2018.

4. Emotion-driven AI: Artificial Intelligence may modify customer service chatbots, content recommendations and even dynamic pricing.

5. The Marriage of Influencer & Advocacy Marketing: This type of ads have been the most preferred by customers last year.

6. More Voice Optimized Searches: An increased number of voice searches will make it necessary to optimize special content for them.

7. Video Will Maintain its Lead: 360° videos and VR video marketing may be the next big trend this year.

8. Staying Live: Live Streaming will be an excellent opportunity for brands to connect with their customers.

9. Facebook Messenger Marketing: That marketing channel has notably increased click-through rates in comparison to email.

10. IoT in Marketing: Internet of Things may revolutionize marketing in many more aspects.

With these 10 marketing trends in mind, you can face the year 2018 with a fresher idea of what might work for your business.

By: https://www.linkedin.com/feed/update/urn:li:activity:6364799076281643008 @PilarLazzati