Digital Trends in 2017

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2017.

Conversational experiences
Immersive content
Influencer marketing
Blockchain
B2B
Sizzle meets steak: balancing what works today with what will work tomorrow

By: https://twitter.com/DalaiGroup/status/840260972258373632 @DalaiGroup