Video is a necessary component in most content marketing strategies, and as a company you need to consider it to stay in the digital game. In this article by Allen Martinez you will learn how to create a Global Video Marketing Strategy to assure its success.

Global Video Marketing Strategy: Step by Step Guide

1. Objectives

To help craft your global video strategy answer these seven questions:

1. Has your organization used video? Why or why not? Results?
2. What’s the purpose of the video strategy? Brand engagement, direct response? Something else? Multiple purposes?3. How can video help explain and assist with audience pain points?
4. What is the short-term goal(s) of your video or video series?
5. What is the long-term goal(s) of your video marketing strategy?
6. How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice?
7. What mediums do you want to optimize for?

2. KPIs

It’s vital to have two sets of KPIs – ones that apply to the video and those that apply to the overall global video marketing strategy.

3. Production

Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. If you don’t have in-house staff with the experience and skills necessary or who have access to the right equipment, then working with a digital agency is always the better decision.

4. Messaging

Nail the messaging in both your videos and your global video marketing strategy. Consistency is key. You cannot afford to create a video with one message and contradict that message in another video. Consistent messaging also ensures that your videos align with your brand voice.

5. Budget

Too many marketers want to believe the Dollar Shave Club myth that they can achieve massive success for just pennies on the dollar. Sadly, that’s not the case. You need a medium-sized budget that allows for quality production and high amplification.

6. Meassure and Learn

You need to continually measure results, costs, and failures, and evolve your global video strategy and implementation based on the lessons learned. Don’t look at the analytics through a single lens, such as the time of viewing, CTR, video placement, etc. Video is a multidimensional asset that acts as a mini-funnel on its own and should be measured accordingly.

Video can be challenging and expensive. However, it is an ideal medium for expressing a dynamic message in a simple form and it far outstrips other media in terms of reach and performance.

Additional Tips

Making videos is about telling stories, so if you really want to stand out with your strategy, don’t forget to read our article about Global Video Marketing and Storytelling.

Do you want to implement a Global Video Marketing Strategy for your business? Contact Us, our Multilingual Agency will plan and execute the best video content for you .

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