How Dayparting Can Help You Tap Into Consumer Micro-Moments

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How Dayparting Can Help You Tap Into Consumer Micro-Moments

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google's VP of marketing, shares how to be more relevant by factori ...

Thanks to mobile, consumers expect brands to be there anytime, anywhere with helpful information. Lisa Gevelber, Google’s VP of marketing, shares how to be more relevant by factoring in the time of day that someone is searching.

By: https://twitter.com/DalaiGroup/status/796079863996223489 @DalaiGroup

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