How to Measure your Digital Marketing Strategy ROI
Measuring the return of investment (ROI) of the Digital Marketing Strategies made for your clients is an important step to determine the best digital channels for your business. However we know it can be difficult.
There are a lot of metrics to look at, but in this article we will tell you which ones you need to check in order to guide your marketing efforts.
ROI metrics are divided in three:
- Front-end metrics: like click-through-rate and engagement ratio that show if your content is relatable enough to inspire and attract your target.
- Middle metrics: measures the rate and bounce by the number of potential clients that gets closer to your business.
- Back-end metrics: this shows you not only how many clients you’ve earned and marketing efforts you’ve made, but also the revenues you’re receiving in return.
Email Marketing ROI
Email it’s a primary source since many years ago, this track is one of the best to get to your customers. You can use it to send newsletters, inquiries or purchase confirmations; remember to always apply a quality avenue of information and communication between you and your customers. Nowadays with all the marketing email services and technology, we have more efficient ways to Measure Your Digital Marketing Strategy ROI.
On your email marketing audit you can apply the front-end metrics, measuring your bounce rate. To improve this metric, remove false email addresses from your list, so you don’t have to continue paying for inactive ones.
Also, use the open rate metric to measure if your customers aren’t opening your emails, in which case you will have to write a much more attractive headline.
It is also important to add up the number of conversions earned on your email and to note any regular replies by your subscribers.
Social Media Marketing ROI
You can use different metrics provided by your social media platforms. For example Facebook Insights offers some data from your page that is going to be very helpful in building attractive and efficient campaigns.
To measure ROI on your social campaigns use the engagement ratio. Check if there were any comments, shares or reactions in order to plan attractive and relevant content.
If you’re using an URL on your advertisement, include a tracking parameter to see how many leads you’re generating on your social media Digital Marketing Strategy.
To measure your website efforts, investigate your traffic to know how many visits are landing on your page thanks to your campaigns, and also look at your unique and returning visitors, to see how many visitors came back thanks to your campaigns.
Also, check your page views and how much time they spent on your website, and last but not leat, run a conversion rate optimization audit to see how many customers signed up to receive your emails.
Using this basic but important metrics on your website will help you determine which campaigns and actions and contributing to conversions and sales.
As you can see, it’s very easy to Measure Your Digital Marketing Strategy ROI, depending on which channels you’re picking, it’s important to pay attention to any minimum detail so that your customer can feel comfortable and enjoy their experience with your business.
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