International Mobile Marketing: How to Do It Well
Mobile is a platform upon which you can build intricate marketing strategies and reach your customers in entirely new ways before your competition. In this article by Vanessa Rodriguez learn how to market to mobile users, and the core steps to develop an International Mobile Marketing Strategy to make your digital business appeal to mobile device users.
How to Create an International Mobile Marketing Strategy
1. Create International Mobile Buyer Personas
The first, and arguably most important step of mobile marketing strategy development is defining international mobile buyer personas. Yes, just like any digital marketing strategy, you’ll need to thoroughly understand who you’re marketing to before you can reach them successfully.
In addition to standard demographic and behavioral information, be sure to include information about their mobile usage such as:
– Device types
– Time on mobile
– How they do product research
– Where they complete purchases
2. Define International Mobile Marketing Goals
Defining goals will help you to understand the actions you’ll need to take during the coming year, broken down month by month in your strategy document.
Be sure to ask the following questions when creating your goals:
– What does your current international mobile marketing strategy look like? Outline your existing goals and the tactics you’ve used to meet them.
– How is our current international mobile marketing strategy performing? Develop a baseline from which you’ll weigh your future mobile marketing success.
– Who are we targeting with our international mobile marketing strategy? Understanding your target will help you to understand the best tactics to implement.
– Are we going to use international mobile marketing to supplement our existing marketing on other channels or will we be making mobile our priority? If most of your customers spend the majority of their time on mobile, consider focusing your attention there. Otherwise consider how you can create an effective cross-channel strategy that includes mobile as a unique marketing platform.
3. Set International Mobile Marketing KPIs
Now that you have goals in place, it’s time to clarify exactly how you’ll be measuring these goals. You see, you can only truly understand the achievement or failure of your goals if you establish a predetermined figure for each metric you’ll be tracking.
For example: If your current mobile website traffic stands at 100k monthly visits, and your goal was to increase mobile traffic by 25% in the next 30 days, you would set a KPI of 125k monthly visits by (date).
4. Monitor Your Performance
It’s important to understand how you’ll track your KPIs and what mobile marketing tools are most effective at tracking each.
Before you start implementing new internarional mobile marketing tactics, be sure you have the infrastructure in place to measure your existing activities. Otherwise you’ll never be able to understand whether you’ve achieved your goals, met your KPIs, or how your mobile marketing is affecting your bottom line.
If you want to know more about the latest trends on mobile marketing to be the best this year, read the article International Mobile Marketing Trends for 2018.
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