International Mobile Marketing Trends in 2018

International Mobile Marketing Trends in 2018

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International Mobile Marketing Trends in 2018

This year 2018 has brought new international mobile marketing trends in the industry that every brand should know in order to gain a competitive edge in today's market. If you want ...

Mobile Marketing Trends

This year 2018 has brought new international mobile marketing trends in the industry that every brand should know to gain a competitive edge in today’s market. If you want to stay ahead in the game, you must pay attention to the following list published in this article by Entrepreneur.

International Mobile Marketing Trends in 2018

1.Vanishing Content

Content like the one published in Instagram stories is an excellent opportunity to increase organic reach. It might seem a little vacant now as only a few brands, influencers and early adopters capitalized from it, but it’s a massive opportunity for brands to jump on this international mobile marketing trend and increase their organic reach.

2.WhatsApp for Business

There is an excellent opportunity for business to join the WhatsApp platform. Although they’re primarily using it for customer service so far, it could very quickly evolve into an international mobile marketing trend in 2018 and create the mad rush Facebook business pages created back in 2011-12.

3.The rise of AR in International Mobile Marketing

At the most recent F8 developer conference, Facebook made it clear that they’re betting big on AR. But Facebook is hardly the only big player making a move. A lot more AR related content is expected to be generated and consumed, in 2018.

4. Emotion-driven AI

Emotion-driven AI has a lot of potential in the industry and can be international mobile marketing trend that changes the game for customer service chatbots, content recommendations, and even dynamic pricing.

5. The Marriage of Influencer; Advocacy Marketing

This type of ads has been the most preferred by customers last year.  Given that most people prefer advertisements that appear less “staged” it makes sense that the next year will make the most of both, influencers and micro-influencers.

6. More Voice Optimized Searches

This year, Google announced that 20% of all its searches were through voice searches and according to ComScore it’s all set to rise to 50% by 2020. This international mobile marketing trend will make it necessary for companies to optimize unique content.

7. Video Will Maintain its Lead

Everyone knows that video is your best bet to build a more engaged following. For this reason, 360° videos and VR video marketing may be the next big international mobile marketing trend this year.

8. Staying Live

The rising popularity of Facebook Live and other live streaming apps like Periscope have made Live streaming available to virtually Every. Single. Consumer. Live videos will be an excellent opportunity for brands to connect with their customers.

9. Facebook Messenger Marketing

Facebook is a huge international marketing trend this year. This channel has notably increased click-through rates in comparison to email. This year, we saw several companies looking past email to newer and fresher channels. And with over 1.3 billion users and an open rate over 85%, they didn’t have to look further than Facebook Messenger.

10. IoT in International Mobile Marketing

51% of marketers believe that the Internet of Things – ubiquitous, embedded devices that convey real-time data – is an international marketing trend that will revolutionize the industry by 2020.

With these ten marketing trends in mind, you can face the year 2018 with a fresher idea of what might work for your business.

If you are interested in implementing these International Mobile Marketing Trends in your strategy, Contact Us and our experts in Digital Innovation will help you.

By: @PilarLazzati

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