Maryland SEO: Why Did my Website Traffic Drop?
One of the most common questions for Maryland SEO Agencies is related to loss of traffic. Anybody could experience a loss of traffic on their websites anytime; the causes are very easy to overlook, you need to stay active on your google analytics so you can take a look if your decrease is due to holidays, seasons, etc.
If you’re interested to know more about Maryland SEO tips, today we are going to show you easy options and tips that you can apply on your investigation about website traffic drop.
5 Reasons for Website Traffic Drop
Any Type of Changes on your Website
Significant changes may be a reason, redesigning, migration, content clearout. If you recently made some of these options and your traffic went down, pay attention to this option and the aspects that were involved on the transformations your site went through.
Violating webmaster quality guidelines, inserting spammy and irrelevant links can make you get penalized by google, you could block or moderate user-generated content to stop this. Some of the anti-spam moderations we recommend you are: reCAPTCHA plugin, or defaulting de UG content to “nofollow”.
Duplicating content isn’t the best option, using many pages for little meaningful information just saturates your website, as an alternative, you can put them in few lines of a text.
Updates on the Google Algorithm
Google is constantly evolving and not taking any break, maybe any of these options aren’t the problem for your traffic decline, it’s just the updates that Google is having, it tweaks and rolls every once in a while!
Loss of Backlinks
Valuable backlinks that are lost may hurt on your website’s visibility, if your site doesn’t have much of them, and the traffic drop affected most of the keywords and pages, check first on your backlinks profiles.
Competitors and SERP Changes
Sometimes the traffic drop is due to a ranking drop. If the traffic drop is specific to certaing keywords some of your pages may have gone gone a few results down the SERPs.
If you see that your ranking is lost to a competitor try to find aspects where you fall behind and catch up on weak spots you discover. Check if your pages are all mobile optimized, if the content is renewed or if new bakclinks have been gaigned for your competitor.
Finally, as you can see, there are many choices to find out why is your traffic dropping, with help of Maryland SEO it isn’t hard to find out a reason, it’s just matter of being specific and very cautions with every aspect of your website, and being as active as you can, taking care of every detail!
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