Mobile Marketing Trends for Small Businesses in 2018
Nowadays, with consumers using their mobile devices for hours to check daily tasks, it has been considered that Mobile Marketing is essential for any small business.
The following trends will surely help to succeed in attracting and converting mobile users.
1. Google’s Shift To Mobile-First
In 2016, Google announced to be moving its search towards a mobile-first-approach. This was a response to the rapid growth of Mobile Marketing, designed as the #1 trend over desktop search. Google understands that for the best interest of its users experience, it is crucial to focus on mobile search.
What is the mobile-first index? Mobile-friendly versions of websites have always been secondary. The mobile-first index changes this so that Google and its crawl bots begin treating your mobile site as the primary version, even when a user is searching via a desktop computer.
For the beginning of 2019, it is expected the mobile-first index to take full effect, which means business should prepare their desktop sites making sure the mobile has all the same markup, content, and features as the secondary to enhance SEO and functionality.
2. Mobile Speed and Performance Are The Key
Mobile pages performance and speed has become vital. After all, as the soon-to-be primary version of the website, the mobile page is about to get a lot more traffic. Users expect effortless mobile pages, as users expect pages to load in three seconds or less.
With Mobile Marketing, the main aim is to engage users, not turn them away with slow load speeds. Are you unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.
3. Live Streaming Video Content Strategy
Videos have always been considered the most engaging content type. Now it’s becoming even more, thanks to live streaming on social media platforms and devices. Did you know that videos produce 12 times more shares than photographs and written content together? Live streamed videos raise this engagement to the next level.
Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again. In conclusion, mobile devices make creating and watching video content much more accessible, especially on-the-go.
4. The Importance Of Mobile Payments
By the end of 2020, it’s expected that 56% of the consumer population will be using their mobile devices to make in-store purchases, which allows these mobile wallet apps to become more popular and used more often than credit or debit cards.
This Mobile Marketing trend has been gaining more and more strength. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.
5. Progressive Web Apps
We use apps called native apps, named because they require the “native” programming language of the device’s operating system to run. Let me introduce you to Progressive Web Apps (PWAs), which are the next evolution of the mobile app experience.
These are entirely web-based. Users connect through a simple URL link, there’s no download required (unless the user wants to add a shortcut to their home screen, but even then the storage needed is minuscule) and connecting to the app experience is very easy that any customer will figure it out.
Progressive web apps are also lighter on data usage and can even cost less to develop. With all of this benefits it’s hard to predict a Mobile Marketing feature that doesn’t involve small businesses using PWAs.
6. AI Personal Assistants in SEO
The sophistication of artificial intelligence (AI) is a incredible Mobile Marketing trend. They are getting smart enough to function as virtual personal assistants like Siri, Cortana, Alexa, Ask Google and others. You may not use them but customers do, and it is changing the way they search. Instead of searching “fastest growing vegetable,” an Apple user might say, “Siri, what’s the fastest growing vegetable? Siri”. In terms of SEO, this means that you should be creating content with more long-tail keywords that directly answer these questions.
Google has also taken notice that many of its users search in a complete question format. You may have noticed the boxed snippets of information that Google displays when you make specific searches. Ranking for these featured snippets can help increase your site traffic because people will often look at these boxed answers before browsing the actual website results.
To sum up, without a doubt business have to pay attention to Mobile Marketing trends, which advance rapidly. It’s good to check in on the latest trends at least every month or so, this will give knowledge into what’s about to hit the mobile world and how you can prepare your small business for the most significant trends. Be sure to check back into this blog for more Mobile Marketing trends for 2018 and beyond.
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