Mobile Marketing: Voice Search Trends for 2020
SEO has been affected due to these new technological practices. Increasingly the number of users who use voice search to consult information, that is why every agency should know how to optimize their Mobile Marketing content and use these changes in their favor.
In this article from Solutionbuilt you will find a brief summary of what is coming up in 2020 regarding Voice Search and how you should optimize your content to get ahead of your competitors.
HOW VOICE SEARCH WILL CHANGE SEO IN 2020
1. EVERYTHING IS A QUESTION
When users use voice search mainly it is to solve a problem they have. That is why the sentences will be structured in the form of a question as if they were made to another person.
Among people in the US who owned a smart speaker in the first quarter of 2017, 60 percent of them said they use the device to ask general questions. Therefore, your content should have the following words: How, When, Where and Why.
When reviewing your content you should ask yourself as a business: Am I really solving a problem that a user might have?
2. FAVORITE DEVICES
The number of users accessing the internet from mobile devices is increasing, according to Search Engine Land, 20% of mobile queries are via voice search, it’s clear the once quizzical and quirky likes of Apple’s Siri and Amazon’s Alexa will have big-time implications for marketers in 2017 and beyond, especially as artificial intelligence expands.
3. WHAT ARE THEY LOOKING FOR?
We use Voice Search to get a fix to a real time problem or question and business’ SEO practices need to be in line to stay relevant and high ranking. Local SEO and “Near Me” strategies matter more than ever with Voice Search.
Optimizing your business’s website for voice search entails many factors. Long-tail keywords and Conversational keywords are now crucial to your search ranking. Having a rich and updated FAQ page also helps digital voice assistants in knowing the most about your business.
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