Why Mobile Programmatic Will Become An Advertising

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Why Mobile Programmatic Will Become An Advertising

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns. We have seen mobile budgets for programmatic grow exponentially ove ...

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns.

We have seen mobile budgets for programmatic grow exponentially over the past year. But it’s more than a shift in resources from traditional digital ad buys that defines this revolution. What’s really exciting is how brands are putting more of their first-party consumer data on programmatic platforms to enable highly sophisticated targeting and measurement.

By: https://twitter.com/PilarLazzati/status/785540413251649537 @PilarLazzati

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