When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd and turn it into a conversion lift for your business. Here’s how to do it, step-by-step.

By: https://twitter.com/PilarLazzati/status/806604202784894976 @PilarLazzati