By the end of 2022 we’ve watched a lot of advances in technology and Artificial Intelligence that have impacted in many aspects of life covering human needs and preferences. In fact, AI has been a trend for while now, and people use it for a lot of fields, especially
The year 2023 is around the corner and you must already be planning your SEO Strategies to get the highest rankings in Search Engines. If you want to be prepared with the best practices, in this article we will show you the best advice from Maryland SEO Experts and Top International SEO Strategists.
Jono’s advice is to think bigger, and not to limit your optimization efforts to your content, platform, and links. He advices to go beyond the traditional SEO to improve other aspects like user experiences, products, and propositions. So go deeper into the business and consider the price, the people, the positioning.
Dawn’s major piece of advice is to always critically analyze and question what you read or hear about SEO. She says it is important to go beyond the blogs and commonly viewed sources to build your own data-driven insights. The SEO knowledge is vast and you need to be a open to different SEO techniques or strategies even if you don’t like them or because everyone elses does.
For Pilar the future of Search Engine Optimization is already happening with Voice Search. Her main piece of advice is to tailor local optimization through typed queries and voice search queries, and to build your SEO strategies with a strong attention to Mobile Marketing. Doing this will set your brand on the best position for the years to come.
The best piece of advice from Rob is to pay attention to the blend of different results types you see on the SERPs where you’re competing. Exploring different keyword combinations and types of content experiences will provide you with big SEO opportunities.
Doc Sheldon says that SEO Strategists should think about websites as buildings. Thinking thay way will let you question if your website has an stable foundation (the right platform, hosting, protocol, security and more..), and a sound and flexible structure (architecture, navigation, internal linking, hreflang designations, tracking, and more). Addressing those items will enable your ongoing SEO efforts to be effective.
The best advice from Joost, is to fix your internal linking to boost your rankings. Any site with a tiny bit of authority can help itself by really considering what other good content on the site is relevant when you’re reading page X on that site, and then making sure that content is linked.
Rhea advices to follow your natural curiosity to carry your SEO Strategy. It is important to be curious about human behaviour and how people search for information. She says that’s complicated, challenging work that’s never finished but that there’s nothing more thrilling than figuring something just to have the game change.
Eric thinks it is important to learn how to earn featured snippets, since that will determine your chances to be found by personal assistants (Amazon Echo, Google Home, Google Assistant running on your phone, Cortana, …). Doing t this involves learning how to create the type of content that Google is using to generate these in your market.
Duane explains that the most important elements appart from content and context, are Markup, HTTPS, and mobile. These three things will open the doors to so much rich-engagement opportunity and are elements that will make you keep moving forward and be ahead of your competitors.
The developing of an Effective Strategy is a basic element for Jeremy. His major piece of advice is to develop this element before worrying about tactics. It is important to give a real thought to what you’re trying to accomplish in the long term so you can set an strategic goal in place. Having this sorted out will enable you to achieve far more and to do so more quickly and more efficiently.
Every piece of advice from these 10 top SEO experts brings us a more complete idea of the challenges that we need to address in the year 2020. You can take everything that adds value to your strategy and then build your own path into the new year ahead. Remember to always stay informed about the best SEO practices because that is where the success lies.
Do you want to reinforce your SEO Strategy with the best industry practices? Contact Us, our Maryland SEO experts will build a strategy to achieve your business goals.
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Source: Search Engine Journal
If your goal is to apply some Digital Marketing Strategies on your company, make sure to have a successful plan that looks for every situation in your new year. Determining targets and purposes will lead you and your employees to victorious results.
With this guide we will show you how to structure your Digital Marketing Strategy Plan.
According to WearenMarketing there are some basic steps to follow when planning a Digital Marketing Strategy, such as the following:
“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast.” – Ryan Holmes
Before you start developing your plan, it’s essential that you make an intern and extern analysis (market, resources, competition, etc.) to be informed about the environment.
Always make sure that your goals are measurable, specific and relevant. For example: Attract customers, be efficient, satisfy your customers, increase them.
Most people are aware of the SMART goal setting model.
Once you’ve got settled your goals, personalize them. Segment your target audiences, get to know who your customers are, what are their preferences, what are they looking for, etc.
Position your business, search for the best channel so you can get to them.
Be creative! Use Adwords campaigns, blogs, social media, any tool that you think it will get to your clients. Also, lean on keywords and attractive content.
These are the factors to take into consideration when creating our strategies across all the channels we are going to use. The four pillars of the marketing mix are known as the ‘4Ps’:
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Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success. – Mark Ritson
If you don’t check constantly your numbers, all these steps won’t work, measure the effectiveness of all the activities, don’t be afraid to ask for help, creating this plan on your own might be hard, getting assistance will accelerate the process.
You can combine our tips to your convenience, it all depends on what you’re looking for, don’t improvise; if you want to position and gain more customers with Digital Marketing Strategies, then follow every single step we’ve mentioned.
As we told you, creating a Digital Marketing Strategy Plan will lead you to success, pushing your business into the most positioned companies from the beginning of your year. So we advise you to take these few months that are left to develop it as you wish.
Start 2023 coordinating every detail with a Digital Marketing Strategy on your firm. Contact us, our digital specialists will provide you with the best plan to reach your audience.
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So, you have just created your App and published in the AppStore. You know it has a lot of potential, and people are going to love it… however, you are not seeing the results you expected. Don’t panic, with Mobile Marketing you can boost the number of downloads for your App.
In this article we will teach you how to increase your numbers in App Store using a App Store Optimization.
App Store Optimization (ASO) is a process that will help you achieve a higher rank in the app store search results and top chart rankings. This optimization is similar to the search engine optimization (SEO) for websites that helps you rank in the first results in Google.
There are 5 Mobile Optimization Tips you can use on your play store listings that will help you boost your download rates.
One of the best techniques for boosting your rankings is the use of keywords. These will help you rank for terms that are ralated to your App and improve your presence in your category. These can be searched and selected using tools like Keyword Suggestions (only for iOS app developers) and Übersuggest.
Once you selected your keywords you can optimize your App using them in the following elements:
Using keywords in your title can result in up to a 10.3% boost in rankings according to MobileDevHQ.
The keywords in the title are important because Google and Apple’s search algorithms scan the app name when a user performs a keyword search in the app stores.
To optimize the title follow the next tips:
If your app is in the iOS App Store you can use the subtitle feature on your App. This is an important space to use keywords and communicate the value of your app, but you will have to keep it under 30 characters. So make sure to use only the important keywords and to not repeat the ones you already used in the title.
You need to make sure to add keywords in the App Description, and a bit more in Google Play Store since Google pulls keywords from your description. Also follow the next tips:
Another factor that will define your presence in front of other competitors and that will boost your downloads is the App Icon. Make sure you keep in mind the following recommendations:
The App Screenshots you add on your App need to tell users why they should love your app. Make sure you follow the next few tips:
A good preview video of your app can boost install rates by more than 23% according to StoreMaven. Here are some of the essential elements of an effective app marketing video:
Ratings and reviews have a great impact on your app downloads and the exposure of your App in App Searches. In order to boost your downloads you need an average rating of 4-stars or above.
So make sure you ask for reviews at the perfect time by using event triggered messages or real time personalization when the user is likely to be very pleased with the experience.
Also reply to app reviews and feedback to show that you care about your users. Do it immediately following a major release of your app, and later on, try prioritizing reviews that mention technical issues, fixing the issue and letting them know that your update addresses their concerns.
The 5 previous ASO Tips will help you boost your dowload rates and will improve your rankings in App Stores, but none of this is going to be useful if you don’t monitor your results and regularly tweak your app over a lenght of time to keep it optimized.
If you need any more tips for App Store Optimization, Contact Us, we can help you organize the best Mobile Marketing strategy for your App.
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As a B2B Business you may have incorporated the use of Internet in your daily tasks and maybe even have a website, but, have you developed a Digital Marketing Strategy for your Business? In this article we will help you recognize the various goals you can achieve by executing a Digital Strategy. You will be surprised by all the benefits it can bring to your business!
The main benefit of having a Digital Marketing Strategy the Sales Increase. You may be surprised by how many companies look for their supliers online! By having a proper strategy, you will be able to guide your clients through the purchase journey from the moment they discover their need on the Awareness Stage, until they buy your products on the Decision Stage.
When businesses look for information about a service or a product on Internet you want to appear in their searches. TBeing part of every stage of the buyers journey will determine the purchase decision and your chances to make a sale.
By having a Digital Marketing Strategy you will grow your customer portfolio. A process of accompaniment and online communication carried out by your company in the buying cycle will help you get satisfied customers, keep customer loyalty, and build lasting relationships.
There are many different ways to enrich your customers experience, like updating your website with relevant content, providing online support, or sending emails at the right time. It is important to be present in most of the channels your customers are engaging with, like social networks, blogs or video platforms.
Nowadays, businesses need to be online to exist. The digital age that we live in has made it necessary to have a strong presence online to be recognized. Having a Digital Marketing Strategy will help you mantain a good image for your brand to be distinguish from your competition.
You need to improve the image of your company by providing enough information to your customers. You can do this through acurate information about your company, products or services, as well as a FAQ section or frequently asked questions.
One of the greatest benefits of having a Digital Marketing Strategy is the possibility to stablish objectives and measure results. Every one of your marketing efforts will be made through online platforms that will give you the facility to track specific parts of your activities and generate daily, weekly, monthly and even yearly reports.
For example, you can access free programs like Google Analytics to measure and evaluate the performance of your website, or see the results of your social media efforts in platforms like Facebook that give you alternatives to assess the success of your brand profile.
You will also be able to receive direct feedback from your clients through comments on your website, social media channels, or through satisfaction sourveys you can send them via email. All this will help you analyse and make improvements on your strategy, your products or your services, or even create new ones that your customers are looking for.
As you can see, the benefits of having a digital marketing strategy are of great importance for the success of your B2B Company. Most of your customers are engaging online, and in this era of constant digital change you cannot be left behind.
If you want to know more about this topic, Contact Us, we can help you plan and execute a Digital Marketing Strategy that works best for your Business.
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SEO has been affected due to these new technological practices. Increasingly the number of users who use voice search to consult information, that is why every agency should know how to optimize their Mobile Marketing content and use these changes in their favor.
In this article from Solutionbuilt you will find a brief summary of what is coming up in 2023 regarding Voice Search and how you should optimize your content to get ahead of your competitors.
When users use voice search mainly it is to solve a problem they have. That is why the sentences will be structured in the form of a question as if they were made to another person.
Among people in the US who owned a smart speaker in the first quarter of 2023, 60 percent of them said they use the device to ask general questions. Therefore, your content should have the following words: How, When, Where and Why.
When reviewing your content you should ask yourself as a business: Am I really solving a problem that a user might have?
2. FAVORITE DEVICES
The number of users accessing the internet from mobile devices is increasing, according to Search Engine Land, 20% of mobile queries are via voice search, it’s clear the once quizzical and quirky likes of Apple’s Siri and Amazon’s Alexa will have big-time implications for marketers in 2023 and beyond, especially as artificial intelligence expands.
We use Voice Search to get a fix to a real time problem or question and business’ SEO practices need to be in line to stay relevant and high ranking. Local SEO and “Near Me” strategies matter more than ever with Voice Search.
Optimizing your business’s website for voice search entails many factors. Long-tail keywords and Conversational keywords are now crucial to your search ranking. Having a rich and updated FAQ page also helps digital voice assistants in knowing the most about your business.
Take your Mobile Marketing to another level and get a Free SEO Audit right now! Our specialists will give you a diagnosis and plan of action in just 15 minutes.
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Measuring the return of investment (ROI) of the Digital Marketing Strategies made for your clients is an important step to determine the best digital channels for your business. However we know it can be difficult.
There are a lot of metrics to look at, but in this article we will tell you which ones you need to check in order to guide your marketing efforts.
ROI metrics are divided in three:
Email it’s a primary source since many years ago, this track is one of the best to get to your customers. You can use it to send newsletters, inquiries or purchase confirmations; remember to always apply a quality avenue of information and communication between you and your customers. Nowadays with all the marketing email services and technology, we have more efficient ways to Measure Your Digital Marketing Strategy ROI.
In this case you can apply the front-end metrics, measuring your bounce rate. To improve this metric, remove false email addresses from your list, so you don’t have to continue paying for inactive ones.
Also, use the open rate metric to measure if your customers aren’t opening your emails, in which case you will have to write a much more attractive headline.
It is also important to add up the number of conversions earned on your email and to note any regular replies by your subscribers.
You can use different metrics provided by your social media platforms. For example Facebook Insights offers some data from your page that is going to be very helpful in building attractive and efficient campaigns.
To measure ROI on your social campaigns use the engagement ratio. Check if there were any comments, shares or reactions in order to plan attractive and relevant content.
If you’re using an URL on your advertisement, include a tracking parameter to see how many leads you’re generating on your social media Digital Marketing Strategy.
To measure your website efforts, investigate your traffic to know how many visits are landing on your page thanks to your campaigns, and also look at your unique and returning visitors, to see how many visitors came back thanks to your campaigns.
Also, check your page views and how much time they spent on your website, and last but not leat, how many customers signed up to receive your emails.
Using this basic but important metrics on your website will help you determine which campaigns and actions and contributing to conversions and sales.
As you can see, it’s very easy to Measure Your Digital Marketing Strategy ROI, depending on which channels you’re picking, it’s important to pay attention to any minimum detail so that your customer can feel comfortable and enjoy their experience with your business.
If you want to apply Digital Marketing Strategy for your company, Contact Us our digital specialists will provide you with the best plan to reach your audience and increase your revenue.
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The importance of building a SEO-friendly website in undeniable. Integrating SEO Optimization into the structure of your website will increase your presence on search engines.
The year 2022 is almost finished and you need to be on your way to start ranking in the first positions in Google. In this article, Maryland SEO experts share 5 of the search engine optimization trends that you should be paying attention to in order to improve your strategy into the end of this year.
There are many digital marketing strategies to attract and convert new customers, but if you really want to be attractive for your clients in 2023 you need to stay informed about the latest trends in order to create a fresh campaign.
In this article, you will learn some of the best digital marketing trends for 2023. Keep reading to check some practical examples for the following year.
“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Product Communications at Pinterest.
Since people place more trust in humans than in brands, influencer marketing has been and still is, trending up.
Online consumers continuously search for other people’s impressions about brands in order to make purchasing decisions, and it is increasingly common to see people searching about products, and read the opinions about them before they buy.
For this reason you need to make an effort to motivate your customers to share their experiences with your brand. This testimonials will definitely pay off, as consumers are three times more likely to say that content created by a consumer is authentic compared to content created by a brand.
Starbucks is a good example: every December they launch the latest #RedCupContest to promote its holiday-themed seasonal beverages and red cups. It encourages coffee drinkers to submit shots of their coffees for the chance to win a pricey Starbucks gift card.
The #RedCupContest is a smart UGC campaign as it incentivizes fans to participate and engage online by offering a prize, it promotes a seasonal campaign, and it helps to generate sales because customers have to buy a red cup to take a picture first.
Learn more: Maryland SEO Consultant Tips for Small Businesses
Chatbots give brands the capacity to build authentic relationships with their buyers, and to can increase customers trust as they are intended to represent humans that know everything.
Bots are built to be helpful. They encourage scalable, one-on-one conversations between brands and consumers and give users exactly what they are looking for.
As an example, last year, Spotify launched a chatbot for Facebook Messenger that included a social component.
Subscribers could not only learn about newly released music and ask about questions related to their accounts, but they could also choose clips of songs their friends might’ve been interested in hearing.
The Spotify bot also took into consideration users’ moods, preferences, and previous listening history to make recommendations.
Like in the previous case, companies that manage to unify all their tools are able to create a seamless experience and to encourage customers to remain loyal instead of choosing other competitors.
Learn more: Digital Marketing Strategy Trends for 2023
“Google will know that you are hungry for sushi before you do.” – Ben Kunz, Executive Vice President, Strategy at Mediassociates
How many times do we search in our mobile phone about where to go or which restaurant to eat at? Customers are making decisions based on mobile content that serves the right purpose at the right moment. Content, therefore, needs to address user intent and be accessible everywhere across multiple device types, multiple platforms, and multiple channels.
Consumers are more receptive to marketing messages when they have a want/need and are seeking to address that need at the moment.
Booking.com is a good example of a company who uses this strategy. They built a US-based marketing team whose top responsibility was to understand Americans’ travel micro-moments to then deliver on those needs better than anyone else.
4.- Visual Content Marketing
Text can have different interpretations, but visuals are universal. For this reason visual content marketing is an indispensable part of any content marketing strategy. It helps you add emotion, say more in less space and make your messages more powerful and memorable.
One amazing campaign about visual content marketing is the Domino’s Pizza Emoji. Domino’s launched a unique campaign to change the way people order pizzas.To appeal to the large demographic of their Twitter audience, Domino’s made it possible to order pizzas by tweeting the pizza emoji to get a delivery.
The campaign earned a lot of attention, proving to everyone that words aren’t always necessary for communication and visuals can be enough.
Learn more: Digital Consulting Tips for Reviewing Content
Staying informed about the latest Digital Marketing Strategies is essential to have a successful company! Always keep in mind the new needs of your customers and understand how they communicate.
“Know thyself. Know the customer. Innovate” – Beth Comstock, Director at Nike and Trustee of The National Geographic Society
Never forget that if you want to stand out the crowd, you need creative campaigns because it is creativity, not conformity, which sets successful marketers apart.
Creating a successful marketing campaign is easier than you think, just contact us, our digital specialists will advise you with the best plan to create a digital marketing strategy thay will increase your sales.
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