Digital Marketing Strategies to Grow in 2020
There are many digital marketing strategies to attract and convert new customers, but if you really want to be attractive for your clients in 2020 you need to stay informed about the latest trends in order to create a fresh campaign.
In this article, you will learn some of the best digital marketing trends for 2020. Keep reading to check some practical examples for the following year.
1.- UGC (User Generated Content)
“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Product Communications at Pinterest.
Since people place more trust in humans than in brands, influencer marketing has been and still is, trending up.
Online consumers continuously search for other people’s impressions about brands in order to make purchasing decisions, and it is increasingly common to see people searching about products, and read the opinions about them before they buy.
For this reason you need to make an effort to motivate your customers to share their experiences with your brand. This testimonials will definitely pay off, as consumers are three times more likely to say that content created by a consumer is authentic compared to content created by a brand.
Starbucks is a good example: every December they launch the latest #RedCupContest to promote its holiday-themed seasonal beverages and red cups. It encourages coffee drinkers to submit shots of their coffees for the chance to win a pricey Starbucks gift card.
The #RedCupContest is a smart UGC campaign as it incentivizes fans to participate and engage online by offering a prize, it promotes a seasonal campaign, and it helps to generate sales because customers have to buy a red cup to take a picture first.
Chatbots give brands the capacity to build authentic relationships with their buyers, and to can increase customers trust as they are intended to represent humans that know everything.
Bots are built to be helpful. They encourage scalable, one-on-one conversations between brands and consumers and give users exactly what they are looking for.
As an example, last year, Spotify launched a chatbot for Facebook Messenger that included a social component.
Subscribers could not only learn about newly released music and ask about questions related to their accounts, but they could also choose clips of songs their friends might’ve been interested in hearing.
The Spotify bot also took into consideration users’ moods, preferences, and previous listening history to make recommendations.
Like in the previous case, companies that manage to unify all their tools are able to create a seamless experience and to encourage customers to remain loyal instead of choosing other competitors.
Learn more: Digital Marketing Strategy Trends for 2020
“Google will know that you are hungry for sushi before you do.” – Ben Kunz, Executive Vice President, Strategy at Mediassociates
How many times do we search in our mobile phone about where to go or which restaurant to eat at? Customers are making decisions based on mobile content that serves the right purpose at the right moment. Content, therefore, needs to address user intent and be accessible everywhere across multiple device types, multiple platforms, and multiple channels.
Consumers are more receptive to marketing messages when they have a want/need and are seeking to address that need at the moment.
Booking.com is a good example of a company who uses this strategy. They built a US-based marketing team whose top responsibility was to understand Americans’ travel micro-moments to then deliver on those needs better than anyone else.
4.- Visual Content Marketing
Text can have different interpretations, but visuals are universal. For this reason visual content marketing is an indispensable part of any content marketing strategy. It helps you add emotion, say more in less space and make your messages more powerful and memorable. A good way to start adopting this strategy is by conducting a content marketing consultation, a social media consultation or an email marketing consulting to improve the visual content in all of your different channels.
One amazing campaign about visual content marketing is the Domino’s Pizza Emoji. Domino’s launched a unique campaign to change the way people order pizzas.To appeal to the large demographic of their Twitter audience, Domino’s made it possible to order pizzas by tweeting the pizza emoji to get a delivery.
The campaign earned a lot of attention, proving to everyone that words aren’t always necessary for communication and visuals can be enough.
Learn more: Digital Consulting Tips for Reviewing Content
Staying informed about the latest Digital Marketing Strategies is essential to have a successful company! Always keep in mind the new needs of your customers and understand how they communicate.
“Know thyself. Know the customer. Innovate” – Beth Comstock, Director at Nike and Trustee of The National Geographic Society
Never forget that if you want to stand out the crowd, you need creative campaigns because it is creativity, not conformity, which sets successful marketers apart.
Creating a successful marketing campaign is easier than you think, just contact us, our digital specialists will advise you with the best plan to create a digital marketing strategy thay will increase your sales.
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