Meet The Team

PilarChief Digital Marketing Officer
Pilar-Lazzati-Dalai-Group-Founder-Global-Digital-MarketingPilar Lazzati, founder and CMO at Dalai Group, a Global Digital Marketing Agency locally based in the U.S. with offices in 3 continents, is an innate entrepreneur. Pilar has been involved in the development of Internet companies since 2001. Pilar cofounded MailCreations Corporation back in 2001, a successful online marketing company with a worldwide registered user database of over 100 million and clients including 3M, Oracle, MBNA, Citibank and Microsoft. MailCreations was also an early player in the search engine industry with the acquisition of Florida-based search engine The company was profitable since inception, growing more than 1000 percent year after year. In 2004, MailCreations was sold to Livedoor, an international, public company from Japan.

Pilar founded Dalai Group in 2005, a global digital marketing firm for U.S. companies with international subsidiaries. Pilar develops and implements digital ecosystems that drive organic traffic and revenue growth for Fortune 1000 companies across 9 industries in 27 countries in the Americas, Europe, and Asia.

Pilar also founded Mil y Un Consejos in 2006, a community of over 50 websites, which attracts 20 million Spanish-speaking visitors each month from over 40 countries. Pilar graduated from Berkley Business College and holds a bachelor’s degree in business and a minor in communication from Concordia University. She also holds a master's in international business from Florida International University. When Pilar isn’t running the businesses, you can find her traveling around the world with her husband and her 3 children.

Pilar Lazzati
Pilar Lazzati
RaquelStrategy & SEO Guru
Raquel Gimeno is a Strategy & SEO Guru at Dalai Group. She has a passion for the functionality and reach of digital marketing. She enjoys the creativity that comes along with online marketing and the ability to connect with people around the world. She graduated with a Bachelor of Science in communication at UNAM. Her hobbies include reading, photography, and going to the movies.

Strategy & SEO GuruBragging Rights
Raquel is bilingual (English & Spanish) and is familiar with French. One of her films was presented at the International Film Festival in Monterrey.
Lorena Senior Digital Strategist
Lorena Mendoza is a Digital Strategist at Dalai Group. She is passionate about digital marketing, advertising, and intercultural communication. She enjoys keeping up to date with the latest industry trends and is constantly trying new tools and digital strategies to enhance brands presence and reach. Lorena graduated with a bachelor’s degree in Communication and Journalism from UNAM, and studied Advertising at the University of Technology, Sydney in Australia. While she was a uni student she directed an Entrepreneurship Club where she organized conferences and training programs to motivate students about founding their own startups. During her free time, Lorena enjoys reading books, writing, and going on motorcycle road trips with her boyfriend.

Senior Digital StrategistBragging Rights
Lorena is proficient in Spanish and English, and has knowledge in French. Once in Sydney, she and her team won a pitch competition to implement an integrated communication strategy for Engineers Without Borders Australia.
IvonneDirector of SEO & Content Marketing
Ivonne-Martinez-SEO-and-Social-Media-Director-Dalai-GroupIvonne Martinez is a Director of SEO & Content Marketing at Dalai Group. She has a passion for finding new online platforms and identifying ways to improve communication between companies and their customers. She enjoys exploring the latest marketing strategies used for advertising and commercial purposes. Ivonne is a graduate of UNAM with a degree in Communications and Journalism. She is passionate about photography and has a soft spot for animals.

Director: SEO & Content MarketingBragging Rights
Ivonne is bilingual (English & Spanish). She is part of a pro animal activist organization called “World Patitas.”
MouhamedArtificial Intelligence, UX Strategist & Senior Web Developer
Mouhamadou-Seye-Senior-Web-Developer-Dalai-GroupMouhamadou Seye is the Artificial Intelligence, UX Strategist & Senior Web Developer at Dalai Group. Armed with a passion for web technology, he is always looking for applications to help internet users achieve a better overall experience. Originally from Senegal, West Africa, Mouhamadou is a graduate from Towson University with a master’s degree in software engineering. When out of the office, you can catch him playing soccer or exploring new technology in the mobile field.

Artificial Intelligence, UX Strategist & Senior Web DeveloperBragging Rights
Mouhamadou is trilingual (English, French, and Wolof) and developed the National Cyber Security Hall of Fame interactive timeline application.
RoxanaSocial Media Manager & Graphic Designer
Roxana Aldave is a Social Media Manager and Graphic Designer at Dalai Group. She is an experienced community manager who is passionate about social media trends. She graduated with a Bachelor of Science in Communication at La Salle University and has a diploma in Fashion Photography Production. Her hobbies include photography, visual arts, discovering new music and traveling around the world.

Social Media Manager & Graphic DesignerBragging Rights
Roxana is bilingual (Spanish & English), and has knowledge in French & German. She and her team won a competition to implement a social media communication strategy for AMD (Mexican Diabetes Association), and collaborated as an art designer in a documentary mini series “The cinema: creating characters from the imaginary“ which was broadcasted on television.
IngridInnovation & Social Media Strategist
Ingrid-Barcena-Social-Media-and-Mobile-Strategist-Dalai-GroupIngrid Barcena studied Communication and Journalism at the UNAM where she found her passion for researching and writing about political and social topics.
Ingrid Barcena has worked in Digital Marketing industry for two years, gaining experience in content generation, SEO campaigns, and Inbound Marketing.
As an Innovation and Social Media Manager, she is passionate about trends on Social Media, Artificial Intelligence, and studying the behavior of users.
Outside of the office, Ingrid Barcena is a foodie who also enjoys flamenco dance, traveling, discovering new music and writing.

Innovation & Social Media StrategistBragging Rights
Ingrid is an official radio host endorsed by the Ministry of Education in Mexico.
Ingrid writes poetry, in 2012 she participated in a poetry book and in 2018 she was invited to a radio program of the Ministry of Culture in Mexico.
JannetteVideo & Brand Strategist
Jannette-Figueroa-Video-and-Brand-Strategist-Dalai-GroupJannette Figueroa is a Video & Brand Strategist at Dalai Group. She studied communication sciences at UNAM with a concentration in audiovisual production. She enjoys using the Internet to stay in touch with people. She uses creativity in every facet of her life and looks for ways to stay current in digital media. She has worked with the Department of Communication at the Institute of Youth (INJUVE) and produced video content for a Mexican music group.

Video & Brand
Bragging Rights
Currently in a choir, Jannette loves opera music and singing. She enjoys video games, movies, and books in her spare time. Jannette has studied Italian, English, and piano.
AndreaContent & Brand Strategist
Andrea Quiroz is a Content & Brand Strategist at Dalai Group. She specializes in written and multimedia digital content as well as advertising strategy implementation. Andrea is driven by productivity and results. She graduated from the Autonomous Metropolitan University with a Bachelor’s degree in Social Communication. In addition, Andrea studied Media Production abroad in Ecuador at the Polytechnic Superior School of the Littoral.

Content & Brand StrategistBragging Rights
Andrea is bilingual (English and Spanish), and studied German.
She is a skilled cyclist who loves trekking, reading, and going to the theatre.
RenataDigital Strategist
Renata-Gonzalez-Digital Strategist-Dalai-GroupRenata Gonzalez is a Digital Strategist at Dalai Group. She is focused in the optimization of the newest Social Media platforms and apps. Her enthusiasm for digital started as a hobbie.
Her previous experience led her to manage the entire photographic archive at FotoMuseo Cuatro Caminos. She shares a passion for dogs and the latest music trends.
Renata attended Universidad Latinoamericana and graduated with a Communication and Public Relations degree. She currently lives in Mexico City.

Digital StrategistBragging Rights
Renata is fluent in English & Spanish, and has Cambridge certifications that prove it. Renata produced a short film on Mexican Lucha Libre. She had a vlog in college. Renata is well known among her friends for her passion to help and save street animals. She is a true animal lover.
AideMobile Marketing & Mobile Content Strategist
Aide-Hernández-Cruz-Mobile-Marketing-Strategist-Dalai-GroupAide Hernández Cruz is a Mobile Marketing & Mobile Content Strategist at Dalai Group. She has a passion for technology, social media, and digital marketing. She graduated with a Bachelor of Science in journalism and communication at UNAM. Her hobbies include listening to music and photography. Aide is a true cat lover.

Mobile Marketing & Mobile Content Strategist
Bragging Rights
She played basketball for 5 years, has participated in many photography contests, and she is currently studying Korean.
StephanieContent & Brand Strategist
Stephanie-Hertl-Content-and-Brand-Strategist-Dalai-GroupStephanie Hertl is a Content & Brand Strategist at Dalai Group. She grew up in Toms River, New Jersey and attended Towson University. Stephanie graduated with a bachelor's degree in English and mass communication. She has a large creative writing portfolio, studied 2 years of Russian, and has received Honors recognition. Her skills are focused in writing, public relations, and advertising. Stephanie has been a part of the east coast mission organization, United Methodist Action Mission Reach-out by Youth, assisting needy people with large scale home repairs. She also loves applying packaging strategies for eCommerce products and re-configuring images in Photoshop.

Content & Brand
Bragging Rights
Stephanie is an avid snowboarder and enjoys weekend trips to nearby mountains. She has also applied to the Nickelodeon Writing Program, receiving attention for submitting her screenplay in an orange, rocket-shaped lava lamp.
FernandaSocial Media Copywriter
Fernanda-Brandão-Social-Media-Copywriter-Dalai-GroupFernanda Brandão is a Social Media Copywriter at Dalai Group. She loves to be around people and learn about new cultures and languages. She has also worked in human resources, teaching, and online marketing. Fernanda graduated from UNAMA with a degree in psychology and is earning a masters degree in “human resources and knowledge management” at Universidad Europea Miguel de Cervantes. Fernanda resides in Brazil with her loving husband and adorable children. She has previously lived in the U.S. In her free time she enjoys being with her family and friends, reading a good book, and taking classes to grow professionally.

Social Media
Bragging Rights
Fernanda speaks Portuguese as her native language and is proficient in English and Spanish. She is a lovely mom and enjoys traveling around the world.
AdrianaSearch Marketing Writer
Adriana-Magalhaes-Search-Marketing-Writer-Dalai-GroupAdriana Magalhaes is a Search Marketing Writer at Dalai Group. She loves a good challenge and has worked as a computer programmer, English translator and teacher for mathematics, physics, computer science and English. Adriana has an undergraduate degree in mathematics and a graduate degree in computer science from the Federal University of Minas Gerais. When she isn't busy working she enjoys spending time with her daughter, loving husband, friends, and family. She also enjoys taking computer classes in her spare time.

Search Marketing WriterBragging Rights
Adriana speaks Portuguese as her native language and is proficient in English and Spanish. She is also an excellent dancer who has been practicing from the age of 12. Currently she's dancing Salsa and Zouk. She is passionate about traveling through Europe and the United States, meeting new people, experiencing culture and communicating in various languages.
María JoséSocial Media Manager & Senior Copywriter
Maria-Jose-Marquez-Condes-Social-Media-Manager-and-Senior-Copywriter-Dalai-GroupMaría José Marquez Condés is a Social Media Manager and Senior Copywriter at Dalai Group. She is a natural born leader with a passion for helping others. María José has over a decade of experience in social media. She enjoys music, traveling around the world, and catching up on the latest issue of Reader’s Digest.

Social Media
& Senior
Bragging Rights
María José speaks Spanish and French. She is a master at the Piano and is the proud grandmother of four little boys and a baby girl.