Pilar Lazzati · Four time founder · Two exits
You built the business
Now scale
its revenue
I help founder-led companies connect marketing, sales, customer data and AI around one clear revenue goal — and fix what’s getting in the way.
Big-company revenue experience. Without big-company complexity.
01 / Start with diagnosis
Find the break
Choose the first fix
You don’t need more activity. You need marketing, sales, customer data and AI working together around revenue.
The paid Revenue System Diagnostic finds where customers get stuck between first interest and a sale.
- A clear map of the customer journey
- The bottlenecks worth fixing first
- A baseline to measure progress
- A practical plan for the first fix
Diagnostic scope and fees are agreed before work begins.
The revenue problem
More tools
Same bottleneck
Another tool won’t fix a broken handoff
Connect the inquiry to the next sales conversation
Give marketing and sales the same customer context
Give it a useful task, a human owner and a measure
02 / The connected revenue system
One connected path
From interest to revenue
Fix one part first
Connect what’s missing
Add AI where it improves the work
Know the lead
Keep the lead source and customer context in one place
Choose the next step
Define what a good-fit customer looks like
Keep it moving
Give every handoff one owner and one clear next action
See what changes
Track response time, qualified conversations and conversion
Human judgment stays in the loop. Your existing tools come first. We define what AI can do, what needs review and who approves a change.
03 / Why this is different
I built four businesses
Took two to an exit
Co-Founder
MailCreations: co-founded and built from the ground up, then sold to Livedoor, a public company, for more than $6 million within three years
Founder
1001 Consejos: built a Spanish-language social media network from the ground up to 20 million monthly visits across 50+ countries — grown organically through SEO, without paid advertising
Operator
Led growth across marketing, sales, customer journeys, channels and teams
Turned strategy into clear priorities, accountable ownership and execution
Enterprise experience
Worked across financial services, entertainment, consumer brands and technology, with companies including McCormick, Nestlé, Adidas, Marriott, PayPal, eBay, Johns Hopkins, Citi and HBO
Built for founder-led businesses
I bring that experience to smaller companies without the layers, overhead or complexity of a large agency or consultancy
You get senior thinking, practical execution and one accountable partner from diagnosis through implementation
The next step
Start with the bottleneck
Not another tool
Start with a free fit conversation. No tool pitch. No commitment to a build.
Bring one growth problem you keep seeing — leads going cold, customers not coming back, marketing and sales not connecting, reporting you can’t act on, or work your team is still doing manually
Can you stay involved after the build?
Yes. As a C-level executive partner, I coordinate the work and review what changes. You keep control; we agree on the scope together.
The work, step by step
How we work
01 / Fit conversation
A short conversation to identify the bottleneck and see whether working together makes sense
02 / Revenue System Diagnostic
A paid review of the customer path, handoffs and data, with a practical plan for the first fix
03 / AI Revenue Workflow Sprint
Build one useful workflow with one owner and one measure
Use AI where it makes the process more efficient, effective or measurable
04 / Fractional Growth Leadership, if needed
Stay involved as a senior growth partner across marketing, sales and revenue operations to carry decisions through execution
Before we start
Is the first conversation free?
Yes. The first step is a free, 20 minute fit conversation. Bring one growth problem you keep seeing. We will look at where revenue gets stuck and whether working together makes sense. No tool pitch. No commitment to a build.
What does the Revenue System Diagnostic include?
The paid Diagnostic reviews the customer path, handoffs and data. You get a map of the customer journey, the bottlenecks worth fixing, a baseline to measure progress and a practical plan for the first fix. Scope and fees are agreed before work begins.
Do we need to buy new tools?
Your existing tools come first. We connect what is missing and use AI where it improves the work, with one owner and one measure for each workflow.
The experience behind the work
Four-time founder. Two exits.
Built and led companies, including 20 years leading Dalai Group across strategy, marketing, growth and client work.
“I’m a builder, not a talker.”
Worked globally across multiple markets and continents, with experience spanning financial services, entertainment, consumer brands and technology.
Prior agency and client experience
McCormick · Nestlé · Adidas · Marriott · PayPal · eBay · Johns Hopkins · Citi · HBO