Email has a higher return on investment than any other marketing format, delivering a median ROI of 122% – four times more than social media, direct mail, or paid search. However, Personal Care brands typically underutilize the power of email marketing, according to L2’s Digital IQ Index®: Personal Care. By: https://twitter.com/DalaiGroup/status/811677626486190080 @DalaiGroup
With video expected to generate half of global Internet traffic by 2019, all the major social platforms have beefed up their video offerings. L2’s Social Video report suggests which platforms Consumer Electronics brands should focus their investments on, and what type of content suits each platform. By: https://twitter.com/PilarLazzati/status/809805289528688640 @PilarLazzati
In the three key types of shopping micro-moments below, the stakes are high for brands as consumer preferences are shaped and decisions are made. The brands that will win these micro-moments are those that are there and useful when shoppers need them most. By: https://twitter.com/DalaiGroup/status/808385946441879552 @DalaiGroup
Got a solid product or service idea? Maybe you’ve even built a network of startups and ready to launch? STOP RIGHT THERE. Before you launch yourself right back into that cubicle at IntelliCorp, pick up a pen … Write this down. By: https://twitter.com/PilarLazzati/status/809488209344270337 @PilarLazzati
What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. By: https://twitter.com/DalaiGroup/status/808778523490058242 @DalaiGroup
Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content? In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing. By: https://twitter.com/PilarLazzati/status/807646063649755136 @PilarLazzati
The YouTube Ads Leaderboard showcases the top ads that people choose to watch each month. By: https://twitter.com/DalaiGroup/status/806573999362699264 @DalaiGroup
When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd and turn it into a…
What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success. By: https://twitter.com/PilarLazzati/status/804399672877936640 @PilarLazzati