Google changes its algorithm once or twice, every day (500+ algo launches in a year). But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like). Those are the updates that marketers care about.
One such significant trend that might govern the future of SEO is:
Voice queries on mobile…
The chronically expanded use of smartphones and the arrival of personal assistants has led to their prominence.
By: https://twitter.com/PilarLazzati/status/797167018508046336 @PilarLazzati
