Today, mobile phones have become one of the most widely used means of communication, and therefore, it is a major marketing channel that cannot be ignored. While much has been said about the importance of leveraging smartphones for marketing, there is little documentation yet on what assures success in mobile marketing strategies.
This article explores 3 crucial practices for successful mobile marketing.
- Delivering personalized, contextual and interactive content
- Implementing mobile marketing automation
- Leveraging mobile ad revenue
By: https://twitter.com/PilarLazzati/status/841755817053368321 @PilarLazzati
