Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety of challenges.
To find out how retailers are approaching innovation in 2017 and beyond, we surveyed 500 retailers from across Europe. Here, in a summary of our full report, we share five key findings.
- 9 in 10 retailers take innovation seriously
- A lack of time is the #1 barrier to innovation
- Only 15% of retailers have a dedicated role for innovation
- Fewer than 50% of retailers have a defined process for innovation
- 27% of retailers consider positive media attention a KPI for their innovation programmes
By: https://twitter.com/DalaiGroup/status/841770928556109824 @DalaiGroup
