Social Intelligence Is Changing Market Research

With the right technology, marketers are able to save time and focus their efforts on analyzing insights and applying intelligence to achieve strategic advantage.
Social intelligence provides marketers with hundreds more potential data points to build audience profiles. Gone are the days of expensive labor-intensive focus groups and surveys. Now marketers can and should use social intelligence to understand what motivates an audience and integrate the data with other information (i.e., customer data) for richer insights. The data is open and accessible now.

By: https://twitter.com/PilarLazzati/status/854182700575465472 @PilarLazzati