Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.
To get noticed in this social media platform it is important to get followers, and for this reason, here we show you some International Mobile Marketing Tips to increase you presence in Instagram as suggested in an article by Hubspot:
International Mobile Marketing Tips to Get Instagram Followers
1.Write Engaging Captions
Photos and videos might be the most important part of your Instagram posts, but captions should never be an afterthought. They’re an essential part of your post. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable — thereby giving you more exposure. Some good International Mobile Marketing Tips are to add some personality to your captions, and to ask questions or have some sort of call-to-action.
2.Use Relevant Hashtags
On Instagram, a hashtag ties the conversations of different users who wouldn’t already be connected into a single stream. If you use relevant hashtags, your posts will get exposure to a wider audience than the people who already follow you or know about your brand.
The key to using hashtags effectively is to use them smartly and sparingly. Try to limit the number of hashtags per caption to around three.
To find the hashtags your audience might be using, a good International Mobile Marketing Strategy is to do a little research on relevant hashtags in your niche or industry. The easiest way to do this research is in the Instagram app itself, in the “explore” tab (i.e. the magnifying glass icon). When you search for one hashtag, it’ll show you a list of related hashtags at the top of your screen. For example, when I search for #inboundmarketing on Instagram, it shows me relevant hashtags like #marketingdigital, #marketingtips, and so on.
3.Interact With Your Followers
Instagram is very much a community, and one great way to get involved in that community is to find people who post pictures that interest you and follow their accounts and interact with their content. It’s the most natural way to draw attention to your own Instagram account while getting your foot in the door in the community, and getting inspiration from others’ content.
As you build a following, celebrate your followers and show you appreciate them by responding to their comments, and even following them and engaging with their posts.
4.Cross-Promote Your Content
Once you build a solid relationship with some of the folks behind these accounts that have a similar audience to your own, you might ask to do some co-promotion on each others’ accounts. The more natural and less spammy you can make the content of these cross-promotions — especially the captions — the better. This is a good International Mobile Marketing Strategy, but you need to be picky about it, and don’t do it very often.
5.Run Instagram Contests
Another great way to expand your reach while increasing engagement on your photos is to publish a post promoting a contest, and then ask people to follow your account and Like or comment on the photo in order to enter.
A very effective International Mobile Marketing Strategy is to add a UGC (User-Generated Content) element to the contest, too, where people post a photo of their own and use a specific hashtag along with following your account.
Now that you know the best strategies to get followers on Instagram, it may be useful for you to also check our articles on International Mobile Marketing Trends to improve your strategy in other areas.
If you are interested in boosting your Instagram strategy, Contact Us, we will give you the best International Mobile Marketing Strategies to make you stand out on this social media platform.
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