Case Study: Leading Food Industry Client
Our client is a multinational food and beverage company with more than $50 billion in revenue. This company produces confectionery, snack, and grocery food products in cross continental markets. Located in over 75 countries, this food conglomerate earns top market share in the industry.
| Client Goals | |
Develop a Global Center of Excellence:
| REBRAND | INSPIRE | • | To rebrand the company and mission |
| • | To inspire marketing team with a new brand vision | ||
| EDUCATE | EMPOWER | • | To educate internal and external partners |
| • | To empower partners in marketing execution | ||
| CREATE | DRIVE | • | To create engaging, award-winning brand experiences |
| • | To drive brand innovation through marketing excellence |
| Our Strategy | |
| 1. | Rebrand the company vision |  |
| 2. | Encourage marketing innovation through an interactive training module | |
| 3. | Educate marketers on original strategies and award-winning campaigns | |
| 4. | Empower internal decision makers through marketing excellence | |
| 5. | Drive brand innovation with a global center of excellence |
Dalai Group
Dalai Group has managed the successful integration of a $25 million dollar global brand strategy for a Fortune 500 food company on 5 continents and over 25 countries. This branding initiative was launched to worldwide subsidiaries and external partners. It coordinated cross-functional departments to rebrand the company´s vision.
