Social media and Maryland SEO are two of the most common digital marketing strategies that drive the most engagement and leads for local businesses. Until now many marketers use them separately, but the truth is that they can have an even better impact if used altogether.
In this article we will show you some of the benefits of having a social media strategy focused on search engine optimization and how this can help you boost your rankings.
It Boosts your Presence on SERPs
The social media profiles of a business can rank in a search engine too, and they can help you beat out potential competitors in terms of visibility.
“If a company is able to rank not only for its website, but for its social profiles as well, then it will take up valuable real estate at the top of SERPs.” –
Brafton
To make the most of this possitive impact, make sure that all your business social profiles are active and consistently engagin with audiences.
It Increases the Number of Inbound Links
Posting your content on social media can boost your link building strategies. When someone finds your content interesting and shares your links on his social media account or other platforms, this increases the number of inbound links to your site, improving your rankings and maybe even showing your social media posts on search engines.
“This can improve your rankings and you may also notice social media profiles showing up near the top of branded searches as well.”
– Blue Corona
It Increases Engagement
Sharing your content on social media can help you boost engagement on your website content. By increasing the number of views, bounce rate and time-on-site matter, your on-site SEO improves and so your rankings.
“If your content is good and people stick around to read it, those engagement metrics communicate value to search engines.” –
Marketo
It Creates Do Follow Links
Links shared on Facebook are followed by Google crawlers. Althoug it won’t count the shares or community size as a signal directly, having a links shared on many Facebook pages can help with rankings.
“Links on Twitter are nofollow. So Google will not pass link juice through the pages, but they may use the links for indexing content.” –
Ignite Visibility
It Helps Building Influence
Social media profiles can help you build influence by generating a high number of likes, shares, and followers. Also, having your content shared by high-influence users can lead to a ranking boost of your site.
Even better, if influencers see your content on social media and they like it, there’s a good change that they will link to it from their own websites or blogs.
“That kind of high-value link building from influencer marketing can be difficult to land without social media.”-
Marketo
It Buids Trust
Social media content can help you build site trust amongst search engines like Google and Bing. Now these search engines use social data to sniff out “bad” links that only exist for SEO purposes and that don’t bring a single new visitor to your website.
By having social media visitors you send the signal that your content is of value to your readers.
“To help evaluate ‘bad links,’ search engine algorithms now incorporate social data – and they have for a while.”
– Oktopost
Social Signals may Become More Important to SEO
Nowadays most of the online sharing takes place on major social media platforms and for this reason it may become more important to SEO. So if you want to rise your search rankings, you need to make sure to design a social media strategy that boosts engagement.
“It’s inevitable that social media chatter has an effect on a website’s popularity. Increase social media engagement and your site may rise to the top of the ranks.”-
BigCommerce
How to Improve SEO With Social Media?
- Post daily: Keep your brand at the top of social media news feeds.
- Use images: Images greatly increase interaction rates for all social media types.
- Listen: Hear what people are saying about your brand and respond in a positive way.
- Monitor: Track shares, re-tweets, likes, and keywords associated with your brand.
- Contests: Contests and giveaways are a great way to increase interest in your brand.
- Partnerships: Share links and produce original content with other popular brands.
- Cover all the social media bases: Produce content for all of the top social media sites.
Conclusion
Having a social media strategy is important because it improves the performance of your overall content strategy, and furthermore, your search engine rankings. It is truth that Google and Bing are black boxes, but having a social media strategy can’t do anything but improve your SEO and overall digital strategy.
If you don’t know how to start with your social media and SEO Strategy, Contact Us, our Maryland SEO experts will plan the best strategy to boost your rankings in search engines.
