There’s a podcast boom going on right now and you should be wondering why they are so important right now. In this article by Neil Patel you will discover the benefits of getting featured on popular podcasts and how this can help your digital marketing strategy.
How to Get on Podcasts and Increase your Authority
Podcasts, as we know them, have been around since 2004, but they haven’t always been popular. Somewhere along the line, podcasts gained traction. They started to enter the mainstream, and more podcasts popped up. Now, being featured on a podcast has huge benefits.
It can give you a giant SEO boost. You can get thousands of visitors a day. It also increases your authority. If you’ve been on a podcast people like, you’ll be seen as an expert in your niche.
What do you Need to Get Featured?
When it comes to podcasts, you need a good story with a unique slant. You might think a story is something like Romeo and Juliet. You’ve probably heard that all stories need to have a beginning, middle, and end. At the beginning, the main character is in one situation. He or she experiences conflict and overcomes it. As a result, the character ends up in a different situation.
Podcasts are looking for people who have been successful and built something amazing. In business, that usually means going from a bootstrapped idea (rags) to a profitable company (riches).
Your story also has to be emotionally engaging. People want to connect emotionally with other people. Emotion plays a big role in marketing, and since getting on a podcast is a form of marketing, emotion is important.
Finding Podcasts
There are several sites that host podcasts, and it’s super easy to search these. The iTunes Store has hundreds of thousands of podcasts. There are podcasts in almost every niche you can imagine.
These are up and coming podcasts, so they’re probably in need of good guests. If you find a podcast in this section, I recommend researching it with a Google search.
Sites like Stitcher and Podbay are also hotspots for podcasts. You can search these sites for podcasts in your niche. Now, searching for podcasts with general terms like “business” or “technology” will only show insanely popular podcasts. Try a more narrow search term like “food startup.” If you search that on a podcasting site, you’ll get much more specific results.
Create an Awesome Pitch
This is the most important step. Anyone can make a great pitch, but you have to know how, step by step:
Step 1: Find out if the podcast accepts interview submissions. Some podcasts only interview people via personal connections. These podcasts won’t accept submissions from just anyone. You’d have to know someone to get in.
Step 2: Create your pitch. To stand out, you’ll need an awesome subject line and a message that’s super persuasive. If you really want to stand out, put more effort into your pitch than everybody else. That’s how you can get on insanely popular podcasts.
Step 3: Seal the deal. If all goes well, you’ll hear back from the host and schedule a time for the interview. Whatever you do, don’t treat the podcast like an ad. Use it to deliver all that value that you promised in your pitch.
Conclusion
Podcasts are perfect for getting in front of a new audience and scoring new opportunities. Give these techniques a try, and you could be the next guest on a hot podcast.
If you want to know how to create the perfect message for your audience, maybe you can use the article: Global Video and Storytelling. It will give you an idea of how to tell your amazing story.
Do you want to get featured in Popular Podcasts? Contact Us, our Digital Consultants will plan the best strategy to make you stand out with your message.
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