How to Plan a Digital Marketing Strategy for Holidays

This is the perfect season for online shopping, we know it’s not the time yet, but, it isn’t that far from today, so, you better be prepared because almost all shoppers begin their orders before Thanksgiving! Start today to plan your Digital Marketing Strategies for Holidays, it’s very simple!

As soon as holidays starts this month, every website is full of ads to call your attention, how is your company going to persuade all of the customers to start buying now? Learn 5 strategies to plan your Holiday Campaign.

1. Create the First Digital Marketing Strategy Using Email:

If you want to start getting festive there’s no better way than getting through your customer’s emails, scheduling them and starting getting in their inbox automatically. Start by conducting a complete email marketing consultation to identify your weaknesses and strenghts and build the best content from there. Remember that every client is different and not all of them can read a giant message, so make it simple to read, and offer some products or tips that show that you personalized it for each and every customer your business has.

2. Don’t forget Social Media Digital Marketing Strategy:

Another very important part of your strategy is social media. This is just another way to get to your customers and attract their attention! Create your social media graphics on time (we recommend you canva, an easy tool to make it).

In this infographic you can find more tips to create the best strategy for social media during this season:

3. Use a countdown timer for sales:

Create a sense of urgency, it does work! It is actually, an effective Digital Marketing Strategy to make your customers feel that you’re offering them something valuable and they can’t miss it. To catch their attention you can add the countdown display on your website. For example, in wordpress there are countdown plug-ins to add, so as you can see, it isn’t difficult.

4. Add a “Free Shipping” Digital Marketing Strategy:

Offer your customer some free shipping deals, so they can be convinced to order your products. Get them spoiled this season, it might be a good idea reducing the costs or simply make it free, this will increase the chances of the shoppers to buy your products.

If you don’t want to lose money offering them a free shipping, try to set a minimum of amount, (like, spend $50 or more and you’ll get free shipping). That way both sides (your business and your client) will win!

5. Try Holiday Theme Content on your Site:

A great Digital Marketing Strategy is adding some festive vibes on your website, because all the traffic will get to it. By adding holiday themes your customers searching on Google by holiday-based keywords will find your site and get attracted. Remember to have valuable content to the reader, so they get what they’re looking for.

Conclusion

You still got time, but don’t wait for so long! The holiday season it’s about to start, with these tips that, as you can see, are very simple, you can apply Digital Marketing Strategies to make sure that you and your customers have an amazing experience shopping online and both receive an amazing gift!

Start today and use the best Digital Marketing Strategies, Contact us, our digital specialists will provide you with the best plan to reach your audience and increase your sales during the holidays.

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How to Plan a Digital Marketing Strategy for Holidays