One of the most common problems for people owning WordPress sites is not being able to rank on Google results. In this article, Tom Dupis exposes some of the reasons why a wordpress site doesn’t rank, and what a Multilingual SEO Agency can do to fix it.

Multilingual SEO Agency: Why is my WordPress Site not Ranking?

1. Over Optimization

Obsessing over Yoast’s green lights can lead to keyword stuffing and make pages look spammy. Stop thinking Multilingual SEO is so much about “keyword usage” and start thinking about keeping people engaged with your site through videos, tutorials, and things that people actually would actually want to learn/share/link to.

2. Short, Thin Content

You know those 300 word pages you’re writing? Yeah, those aren’t going to work. Most of the pages that rank on Google are 2,000+ words long. Too long you say? Then how to you expect to get a higher “average time on page” (a metric measured by Google) when there’s not even 30 seconds of content on your page?

3. Bad Off-Site SEO (eg. Link Building)

Did you hire someone to build links? This is probably the easiest way to get a Google penalty. Unnatural links are the most common manual action penalty in Google Search Console which is where we’ll find out if you have one.

4. You’re Targeting Hyper-Competitive Keywords

Your Multilingual SEO Agency should ALWAYS Google your keyword and analyze search results to see how competitive it is. Otherwise you will spend hours on an article that you’ll never even rank for.

9. Too Many Sitewide Links With Keyword-Rich Anchor Text

This was popular with web design firms who would design a website then slap “Chicago Web Designer” in the footer. You can put your name on your work, but don’t link to your site with the same anchor text over and over again. It looks spammy to Google and can cause a penalty.

5. Changing Permalinks

Every time you change a permalink (even if you setup a 301 redirect) you will lose MOST of your rankings temporarily, and only some of your rankings long-term. It’s well known by many Multilingual SEO Agencies that about 1-10% of link juice is lost when you setup a 301 redirect.

7. Too Many Affiliate Links

Affiliate sites are especially prone to Google penalties so minimizing the amount of affiliate link on your site (and making sure your content is valuable and not doorway pages) is key.

6. Lack Of Citations In Local SEO

If you’re targeting local keywords (especially where Google Maps appear), you need citations. They’re about 25% of local SEO.

8. Horrible Bounce Rate And Average Time On Site

Bounce rates (the % of people who leave your site without clicking anywhere) and average time on site are metrics used by Google to determine the value of each page and it’s rankings (you can find these out in Google Analytics). So if your web design, mobile design, lack of internal links, call to actions… and other parts of your website don’t encourage people to click around… this will affect your rankings.

10. No Links (And No Reason To Link To You)

Here’s Multilingual SEO Agency tip… instead of blogging just to blog how about writing “the ultimate guide” on a key topic your audience wants to learn about? By attracting links through tutorials… the “link juice” will benefit your entire site by increasing your domain authority.

Need more help?

If none of these reasons is affecting your rankings, you can find more answers to your problem in this guide: Multilingual SEO Agency: Why is my Blog not Getting Traffic?

 

It is always better to get expert help. Contact Us, our Multilingual SEO Agency will give you a Free Site Evaluation and fix any SEO problems affecting your WordPress Site. 

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