Signs your revenue is stuck

A checklist for founders. If you tick three or more, book a fit call.

At a glance: Revenue is usually stuck in one or two places, not everywhere. This checklist helps you find them. Tick what is true today.

Growth slows for a reason. It is rarely effort. It is usually leads, deals or customers stuck at a handoff that nobody has looked at end to end.

Leads

☐ You do not know which source brings the leads that become customers
☐ Leads wait more than a day for a first reply
☐ Some leads never make it into the CRM

Pipeline

☐ Open deals have no scheduled next step
☐ Deals sit in the same stage for weeks
☐ Your forecast changes every time you look at it

Handoffs and data

☐ Marketing and sales count different things
☐ Reports disagree and nobody trusts them
☐ The CRM is full of old or duplicate records

Customers and the business

☐ Customers buy once and do not come back
☐ Growth depends on you personally
☐ Spend is up and results are flat
☐ Your team does by hand work that could be automated

How to read your score

0 to 2 ticks: You probably have one fixable problem. Start there.
3 to 6 ticks: Revenue is leaking at more than one handoff. A Revenue Audit will rank them.
7 or more: Look at the whole path before you spend more on marketing.

What to do next

Start with the Revenue Audit. It finds where revenue is stuck, ranks the fixes and gives you one clear first move. See an example of the findings. If you need ongoing leadership, see Fractional CMO for Founder-Led Companies.

Questions founders ask

How do I know if my revenue is stuck?

Look for deals with no next step, leads that wait days for a reply, reports that disagree, flat growth with rising spend, and results that depend on you.