The rise and rise of content marketing has turned traditional businesses into media publishing companies, using content to drive traffic, raise awareness, generate leads and boost sales. However with as many as 27 million pieces of content being published every day it’s no surprise that one of the biggest challenge is discoverability.
A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media. So who better to market your content than the influencers who already have your target audience’s attention? By harnessing the power of an influencer to boost your content you will have a much better chance at increasing awareness of you and your brand, as well as increase trust in your key messages, and ultimately drive sales.
Vía: https://twitter.com/PilarLazzati/status/779364711821299712 @PilarLazzati
