Google Links Brands With YouTube Creators

YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. By: https://twitter.com/DalaiGroup/status/880878620193017856 @DalaiGroup

Ensuring Best in Class Digital Transformation

Digital Transformation is required to accelerate business value and impact across the modern enterprise. Three critical capabilities in the CGT Readers’ Choice 2017 drive Digital Transformation leveraging mobility in key business processes: Ivy Mobility Retail Execution, Cuddle.ai enterprise BI, and EdgeVerve across a distributor network. By: https://twitter.com/DalaiGroup/status/878304143089205248 @DalaiGroup

Amazon Will Now Come in Spanish Too

A spokeswoman for the Seattle-based online retailer told CNET on Thursday that the website has begun adding Spanish. The change will let the US’ more than 40 million native Spanish speakers and over 10 million bilingual Spanish speakers toggle between English and Spanish on the site. The US is now the second-largest Spanish-speaking country in…

The Neuroscience of Gratitude

Along with the growing research on the health and wellness benefits of gratitude, there are collective studies being conducted on the correlates of gratitude and neuroscience and the impact on organizational wellness. With this new neural knowledge, new vocabulary words have been developed, including neuroleadership, neurobusiness, neuroinfluence, neuromarketing, and even neurorecruiting. In addition, there are…

SEO The Movie

Are you ready for the real story of search engine optimization? This is the biggest piece of content to hit SEO this year! Told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, and narrated, produced and directed by John Lincoln, CEO of Ignite Visibility, the movie covers…