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Monthly Archives: August 2017

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Stop All Organic Social Media Activity

Blog | Dalai GroupBy Pilar LazzatiAugust 9, 2017

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time.…

Most Disruptive Companies of the Year

Blog | Dalai GroupBy Pilar LazzatiAugust 3, 2017

‘Disruptive’ may be a trendy word in startup pitches, but Inc. doesn’t throw around the term lightly. To qualify for Inc.’s list, founders needed groundbreaking ideas-and ambitious plans for bringing them to market. Check out the finalists. By: https://twitter.com/DalaiGroup/status/890995275011174401 @DalaiGroup

Excellent Productivity Tools for Marketing Managers

Blog | Dalai GroupBy Pilar LazzatiAugust 3, 2017

Coordinating any team can be a challenge. You have a collection of distinct individuals with different personalities, priorities, and timetables. You also have a responsibility to deliver your team’s work on time, and to the highest possible standard. That’s not just going to happen by chance. To do this well, you need tools that’ll help…

How to Launch a Killer Influencer Marketing Campaign

Blog | Dalai GroupBy Pilar LazzatiAugust 2, 2017

A few months ago, I began debating ‘cutting the cord’ with cable and going with a streaming television service. I travel a lot, and to be honest, it doesn’t make sense to keep paying for a service I don’t use. There are several options — Apple TV, Amazon Fire Stick, Roku, and Chromecast, among others. Many of…

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