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How to Measure your Digital Marketing Strategy ROI

Blog | Dalai Group

Measuring the return of investment (ROI) of the Digital Marketing Strategies made for your clients is an important step to determine the best digital channels for your business. However we know it can be difficult.

There are a lot of metrics to look at, but in this article we will tell you which ones you need to check in order to guide your marketing efforts.

Basic Metrics

ROI metrics are divided in three:

  1. Front-end metrics: like click-through-rate and engagement ratio that show if your content is relatable enough to inspire and attract your target.
  2. Middle metrics: measures the rate and bounce by the number of potential clients that gets closer to your business.
  3. Back-end metrics: this shows you not only how many clients you’ve earned and marketing efforts you’ve made, but also the revenues you’re receiving in return.

Email Marketing ROI

Email it’s a primary source since many years ago, this track is one of the best to get to your customers. You can use it to send newsletters, inquiries or purchase confirmations; remember to always apply a quality avenue of information and communication  between you and your customers. Nowadays with all the marketing email services and technology, we have more efficient ways to Measure Your Digital Marketing Strategy ROI.

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In this case you can apply the front-end metrics, measuring your bounce rate. To improve this metric, remove false email addresses from your list, so you don’t have to continue paying for inactive ones.

Also, use the open rate metric to measure if your customers aren’t opening your emails, in which case you will have to write a much more attractive headline.

It is also important to add up the number of conversions earned on your email and to note any regular replies by your subscribers.

Social Media Marketing ROI

You can use different metrics provided by your social media platforms. For example Facebook Insights offers some data from your page that is going to be very helpful in building attractive and efficient campaigns.

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To measure ROI on your social campaigns use the engagement ratio.  Check if there were any comments, shares or reactions  in order to plan attractive and relevant content.

If you’re using an URL on your advertisement, include a tracking parameter to see how many leads you’re generating on your social media Digital Marketing Strategy.

Website ROI

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To measure your website efforts, investigate your traffic to know how many visits are landing on your page thanks to your campaigns, and also look at your unique and returning visitors, to see how many visitors came back thanks to your campaigns.

Also, check your page views and how much time they spent on your website, and last but not leat, how many customers signed up to receive your emails.

Using this basic but important metrics on your website will help you determine which campaigns and actions and contributing to conversions and sales.

Conclusion

As you can see, it’s very easy to Measure Your Digital Marketing Strategy ROI, depending on which channels you’re picking, it’s important to pay attention to any minimum detail so that your customer can feel comfortable and enjoy their experience with your business.

If you want to apply Digital Marketing Strategy for your company, Contact Us our digital specialists will provide you with the best plan to reach your audience and increase your revenue.

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Digital Marketing Strategies to Grow in 2023

Blog | Dalai Group

There are many digital marketing strategies to attract and convert new customers, but if you really want to be attractive for your clients in 2023 you need to stay informed about the latest trends in order to create a fresh campaign.

In this article, you will learn some of the best digital marketing trends for 2023. Keep reading to check some practical examples for the following year.

1.- UGC (User Generated Content)

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Product Communications at Pinterest.

Since people place more trust in humans than in brands, influencer marketing has been and still is, trending up.

Online consumers continuously search for other people’s impressions about brands in order to make purchasing decisions, and it is increasingly common to see people searching about products, and read the opinions about them before they buy.

For this reason you need to make an effort to motivate your customers to share their experiences with your brand. This testimonials will definitely pay off, as consumers are three times more likely to say that content created by a consumer is authentic compared to content created by a brand.

Starbucks is a good example: every December they launch the latest #RedCupContest to promote its holiday-themed seasonal beverages and red cups. It encourages coffee drinkers to submit shots of their coffees for the chance to win a pricey Starbucks gift card.

The #RedCupContest is a smart UGC campaign as it incentivizes fans to participate and engage online by offering a prize, it promotes a seasonal campaign, and it helps to generate sales because customers have to buy a red cup to take a picture first.

Learn more: Maryland SEO Consultant Tips for Small Businesses

2.- Chatbots

Chatbots give brands the capacity to build authentic relationships with their buyers, and to can increase customers trust as they are intended to represent humans that know everything.

Bots are built to be helpful. They encourage scalable, one-on-one conversations between brands and consumers and give users exactly what they are looking for.

As an example, last year, Spotify launched a chatbot for Facebook Messenger that included a social component.

Subscribers could not only learn about newly released music and ask about questions related to their accounts, but they could also choose clips of songs their friends might’ve been interested in hearing.

The Spotify bot also took into consideration users’ moods, preferences, and previous listening history to make recommendations.

 

Like in the previous case, companies that manage to unify all their tools are able to create a seamless experience and to encourage customers to remain loyal instead of choosing other competitors.

Learn more: Digital Marketing Strategy Trends for 2023

3.- Micro-Moments

“Google will know that you are hungry for sushi before you do.” – Ben Kunz, Executive Vice President, Strategy at Mediassociates

How many times do we search in our mobile phone about where to go or which restaurant to eat at? Customers are making decisions based on mobile content that serves the right purpose at the right moment. Content, therefore, needs to address user intent and be accessible everywhere across multiple device types, multiple platforms, and multiple channels.

Consumers are more receptive to marketing messages when they have a want/need and are seeking to address that need at the moment.

Booking.com is a good example of a company who uses this strategy. They built a US-based marketing team whose top responsibility was to understand Americans’ travel micro-moments to then deliver on those needs better than anyone else.

 

4.- Visual Content Marketing

Text can have different interpretations, but visuals are universal. For this reason visual content marketing is an indispensable part of any content marketing strategy. It helps you add emotion, say more in less space and make your messages more powerful and memorable.

One amazing campaign about visual content marketing is the Domino’s Pizza Emoji. Domino’s launched a unique campaign to change the way people order pizzas.To appeal to the large demographic of their Twitter audience, Domino’s made it possible to order pizzas by tweeting the pizza emoji to get a delivery.

The campaign earned a lot of attention, proving to everyone that words aren’t always necessary for communication and visuals can be enough.

Learn more: Digital Consulting Tips for Reviewing Content

Conclusion:

Staying informed about the latest Digital Marketing Strategies is essential to have a successful company! Always keep in mind the new needs of your customers and understand how they communicate.

“Know thyself. Know the customer. Innovate” – Beth Comstock, Director at Nike and Trustee of The National Geographic Society

Never forget that if you want to stand out the crowd, you need creative campaigns because it is creativity, not conformity, which sets successful marketers apart.

Creating a successful marketing campaign is easier than you think, just contact us, our digital specialists will advise you with the best plan to create a digital marketing strategy thay will increase your sales.

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Mobile Marketing Trends in 2023 to Boost your Apps

Blog | Dalai Group

 Optimizing your mobile marketing strategies for apps to be prepared for the beginning of a new year is of great importance. As we more closer to the new year 2023, your business needs to be prepared to adopt the latest technology trends.

In this article, we will show you three of the most important technology trends and some useful applications for the development of your apps.

1. Augmented Reality

The rise of applications that use AR (augmented reality) is getting bigger in 2023 after big brands like Google and Apple released new AR demos on iPhone 8 and iPhone X this year.

During the last year we could see apps like Real Strike and Pokemon Go using AR for gaming purposes, however, it is a clear trend that this technology will continue to extend its functionality into other applications for business as well.

By the next year itself, the total count of AR/VR based apps will go beyond 5 billion. Developers have understood the need to deliver more immersive, innovative, 360° experiences to final users – and as such, they are trying to incorporate AR modules in their apps, to drive up engagement levels.

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These next few years we will see a boom in smartphone AR thanks to developer platforms from the likes of Google, Facebook and Apple. These experiences will act as “AR training wheels” for enterprises, developers and consumers alike – preparing us for the need for a new headworn form factor while buying the time for the headworn technologies to become smarter, smaller, more cost effective and ready for widescale adoption. – Tom Emrich, Super Ventures Partner

How to Use AR in Marketing?

To hit the jackpot with VR and make it work for your marketing campaign, the first step is finding out how VR fits into your marketing strategy, and then convincing your audience to put a headset on.

Uses of Virtual Reality in Marketing:

  • Create 360-degree videos
  • Develop a VR application
  • Take advantage of headsets
  • Create a VR game
  • Build a teleporter

2. Artificial Intelligence

Artificial Intelligence (AI) will keep growing into the year 2023 as the relevance of digital assistants like Google Assistant, Siri and Amazon Alexa is increaseing in day-to-day activities.

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In businesses the use of AI has been huge too. Already, 4 out of every 10 business houses make use artificial intelligence, and the more refined machine learning techniques, to deliver optimized customer service.

“Within three years, enterprise [intelligent assistants will be the primary point of contact to support real world commerce in the digital realm.” – Dan Miller, Founder, Opus Research

How to Use AI in Marketing?

Now, marketers can use AI to learning from customer interaction, making decision empowered by data, predicting recommendations and providing unique customized experience to each and every client.

Uses of AI in Marketing:

  • Chat Bots or Voice Managers
  • Emotion Recognition
  • Image Recognition
  • Ad Targeting
  • Dynamic Pricing
  • App Personalization
  • Predictive Customer Service
  • Marketing Automation

 

artificial-intelligence-transforming-marketing

 3. Cloud Apps

As AI, Machine Learing and IoT keeps growing in the development of mobile applications, the need of a cloud that alows large volumes of storage space arises more every year.

cloud-applications-mobile

The cloud storage will also be an important element to consider for user experience, because mobile users also don’t have the storage capacity on their device to use apps that require large volumes of data.

“If someone asks me what cloud computing is, I try not to get bogged down with definitions. I tell them that, simply put, cloud computing is a better way to run your business.”- Marc Benioff, Founder, CEO and Chairman of Salesforce

As of now, Google Drive, Dropbox, & OneDrive are only the tip of the iceberg, but a Cisco research says that by 2023 cloud apps will drive 90% of total mobile data traffic in the world.

Benefits of Cloud Applications

  • Cost Savings
  • Increased Mobility, Flexibility, and Efficiency
  • Easy Access
  • Data Security
  • Enhanced Speed and Reliability
  • Better User Experience.

Conclusion

These trends are going to be important for the year ahead so now is your work to think about how you can use them for your Mobile Marketing Strategy. It is important to plan accordingly to make sure you have the relevant updates or additions in place before your competitors.

Do you want to update your mobile applications with the latest marketing trends? Contact Us, our team will create the best app store optimization strategy for your business.

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Baltimore SEO: How will AI impact SEO in 2023

Blog | Dalai Group

We are currently witnessing the growth of Artificial Intelligence and its application in different industries and even in everyday life. In Baltimore SEO and digital marketing in general will also cause a great impact by being able to automate processes.

In this article you will find how Artificial Intelligence will change SEO in 2023

First of all, what is AI SEO?

AI SEO is a system that recognizes, sorts, gathers and returns information based on a number of factors. It will actively designate rankings as it computes. These can change from day-to-day.

Some AI SEO features are voice search capabilities, image and video search capabilities; and Understanding user intent. You had heard this previously, right?

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“75 percent of executives say AI will be “actively implemented” in companies within the next three years, so this is more than a hypothetical discussion.” –  The Economist

As everyone knows: SEO is a results business. It will be great access to data that tells you what you need to do in order to optimize your website and improve visibility in search engines.

I know what you may be thinking: “But Artificial SEO is still in its infant stages…”, Yes, it’s true, however, in the next couple of years it will dominate how digital marketing companies develop SEO strategies.

1. Forget About Black Hat SEO

AI will take care of preventing Black Hat SEO practices from taking advantage of blind spots in Google’s algorithm. One proof of this will be to eliminate links that have no relevance to the content of your website.

That is, in case a website is about Marketing and there are backlinks from food sites Google’s RankBrain will not see it as relevant to your company and may penalize your ranking for it.

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2. Real Time Data

AI will improve the SEO the speed and effectiveness, you can analyze keywords or search terms and suggest the best use for it. 

This feature of AI will bring advantages for Retail and Consumer Service. 

In Retail stores may offer promotions or create strategies to encourage purchase with prices in real time. As for Consumer Service, it will be possible to improve the efficiency and functioning of chatbots, based on machine learning, they can establish long conversations, understand complex problems and offer an effective solution.

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3. Voice Search

The development of online searches and AI have made it possible for them to be more conversational. We no longer ask “restaurants nearby” but “what are the best restaurants nearby to dine?”.

For this reason, marketers should use this type of adverbs to optimize web pages while using a conversational tone throughout the content.

google-voice-search

4. Optimized Audiovisual Content

AI it is possible to identify the content of the images and videos that are on the internet.

Make sure to include the main keyword in the filename, the title of videos and playlists, and the descriptions and tags. This will be a game changer to take advantage of this technology and get a better rank in Google.

This is an example of how this technology works:

 

 

5. UX

It is almost obvious that one of the most important features of a website or app is the UX. With AI, we can create models based on user preferences, and develop more personalized applications.

And taking into account the ocean of user data in Big Data, we can create increasingly specific and personal experiences.

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CONCLUSION

AI is becoming increasingly accessible and the only purpose (without falling into conspiracy theories) is to simplify human life in general and Digital Marketing promises to be an excellent way to simplify processes and better approach our audience.

Do you know another way in which the AI will change the SEO?

Wold you like to be one step ahead and optimize your Local SEO with the latest trends? Contact Us, our  experts will create the best SEO strategy to target your audience.

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Source:

Forbes, Search Engine Land, SEO Pressor