7 Creative Legal Marketing Tips for your Law Firm
Getting law firm clients can be a hard process, but it can be done if attorneys make use of the technology available to them. Law firms need to use the best legal marketing tips to reach potential clients wherever they might be and grow their firm against their competition. Here we share some ideas by Rocket Lawyer.
1. Invest in SEO
SEO is the legal marketing practice of configuring on-site and off-site elements of a website so it ranks well in search results for keyword terms or phrases.. SEO will ensure your web content has the sought-after keywords that prospective clients are typing into a search engine, which depend on your area of specialty and location.
2. Provide relevant newsworthy content
Content marketing is a strategic legal marketing approach to attract, engage and ultimately convert your target audience into customers through the valuable, relevant content you create and publish. Content marketing demonstrates your expertise and can be done through regular blog, videos, infographics or articles on topics that may be of interest to your potential clients.
3. Have a social media presence
To build an effective online presence and win clients and prospects from your competitors, you need an effective social media strategy. These legal marketing tools should keep you better connected with your clients, colleagues and friends. Make sure you are available for questions and referrals that may come through social media.
4. Participate in local events
Events, when done right, are a successful legal marketing technique for marketing, engagement, and networking. Many “movers and shakers” in a community are involved in boards and community organizations that would treasure an opportunity to have an attorney assisting them.
5. Create short online videos
Legal video marketing is an excellent way for firms to gain exposure and increase their website’s organic visibility. Create short one to two minute videos that provide answers to most commonly asked legal questions in your field and build a YouTube Channel.
6. Integrate reviews on your website
Anonymous reviews on your website today have just as much credibility as personal recommendations on legal marketing. You can make clients reviews easier to access by putting them directly on your website homepage. Also, third party review sites are especially important to monitor, because Google can often create an aggregated review for your law firm.
7. Join an online legal services network
Joining a lawyer network website is one of many legal marketing methods now available to lawyers to build up their client bases, by enabling online outreach and communication to potential clients they would not otherwise have been able to reach.
As you can see legal marketing doesn’t have to be hard or expensive. Your law firm can take advantage of all of the technology and tools available and boost your clients.
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