Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” is synonymous with “sale.” In others, conversions occur much earlier in the journey, sometimes near the very beginning.
With few exceptions, it’s in your best interest to increase the overall number of conversions your marketing campaign produces. You should also focus on boosting your conversion rate, which is defined as the number of conversions you achieve against the total number of opportunities to convert. There’s a third conversion-related metric to focus on as well: your cost-per-conversion.
By: https://twitter.com/DalaiGroup/status/788092228170162176 @DalaiGroup
