Symptoms? Overuse. Hype. Misinterpretation. And a virtual singular focus on product development. Like a Rorschach blot, the term means different things to different people.
So why the disconnect? Why, as the Heath brothers ask, do some ideas stick and some don’t? Why is innovation so narrowly defined in the minds of many executives?
And there is no shortage of innovation gurus – from IDEO and Innosight to Doblin evangelizing the idea of innovation.
By: https://twitter.com/PilarLazzati/status/798035233820082176 @PilarLazzati
