Delivering content that best serves the needs of users is top-of-mind for many SEOs. It is well known that good content helps search engines to find you, but do you know how to do it well?. Read this article by Moz, and learn how to use Content Marketing in Spanish for SEO Growth.

Content Marketing in Spanish: How Can it Help your SEO?

The first point to remember when creating content in spanish for SEO Growth is that not all of your audience’s content needs are captured in search. This is a big problem with solely using keywords to drive your content strategy, because keyword research can tempt you to develop content that your brand really shouldn’t be creating because you don’t have anything unique to say about it.

Audience Focused Content Strategy

Moving away from a keyword-first-driven content strategy and into an audience-centric one will put you in a better place for creating SEO content that converts. A good content marketing in spanish strategy starts with the target audience and dives deeper into understanding your brand’s expertise and unique value proposition.

Unique Content Angle

The key to connecting with your audience is to develop your unique content angle that finds intersections between what your brand’s expertise is in and your audience’s pain points. This is usually refered as a “content tilt” because it involves taking a larger topic and tilting it in your own way. This way you will be able to stand out from your competitors.

How to Build your Content Marketing in Spanish Strategy?

1. Set your goals.

Start at the end. What is you are ultimately trying to accomplish with content marketing in spanish? Do you want to increase leads by a certain percentage? Do you want to drive a certain number increase in sales? Are you trying to drive subscribers to a newsletter? Document these goals first. This will help you figure out what type of content you want to create and what the calls-to-action should be.

2. Identify your primary audience and their pain points.

The next step is to identify who you’re targeting with your content marketing in spanish. There are a lot of people at your disposal to help you with this part of the process. Within your organization, consider talking to different teams. Find out what your audience is struggling with and what content could be created to help answer their questions. Forgetting about their interest is one of the reasons why content strategies usually fail.

3. Determine your brand’s unique expertise.

Again, dig deeper and figure out what makes your brand truly unique. It likely isn’t the product itself. Think about who your subject matter experts are and how they contribute to the organization. Think about how your products are developed.

4. Figure out your content tilt.

Now put your answers for #2 and #3 together and figure out what your unique content angle will look like.

5. Develop a list of potential content topics based on your content tilt.

It’s time to brainstorm topics. Now that you know your content tilt, it’s a lot easier to come up with topics your brand should be creating content about. Plus, they’re topics you know your audience cares about!

6. Conduct keyword research.

Now that you’ve got a list of good content topics, it’s time to really dive into long-tail keyword research and figure out the best keyword targets around the topics.

7. Create an editorial calendar.

Based on your keyword research findings, develop an editorial calendar for your content marketing in spanish strategy. Make sure to include what your keyword target(s) are so if you have someone else developing the content, they know what is important to include in it.

8. Determine how to measure success.

Once you know what content in spanish you’re going to create, you’ll need to figure out how you’ll measure success depending on your fucus.

9. Create content!

Now that all the pieces are there, it’s time to do the creation work. This is the fun part! With your content tilt in mind and your keyword research completed, gather the information or research you need and outline what you want the content to look like.

10. Track your growth.

Once you’ve created your content and launched it, like with any SEO work, you will have a lag before you see any results. Be sure to build a report or dashboard based on your content goals so you can keep track of the performance of your content on a regular basis.