Are you doing mobile SEO the right way? These are listed in order of most effective to least effective:

  1. Focus on core ranking.
  2. Fix mobile-friendly errors.
  3. Do mobile keyword research and content creation.
  4. Do app store optimization.
  5. Do app indexing.
  6. Use AMP (Accelerated Mobile Pages).

By: https://twitter.com/DalaiGroup/status/862140145218314244 @DalaiGroup